A.S. Colour's Interactive Retail Window Rates Outfit Colors
Laura McQuarrie — April 15, 2014 — Tech
References: ascolour.au & creativecriminals
Australia-based 'A.S. Colour' is a clothing retailer that specializes in color. Unfortunately, huge numbers of people gravitate towards black, whites and grays when it comes to buying garments. In order to inject some brightness into the world and get more people buying colorful clothes, A.S. Color set up the 'A.S. Colourmatic,' an interactive window display that rates your outfit, based on the laws of color science.
When people step up to the A.S. Colour storefront, an indoor camera scans them and takes note of their current color scheme. From there, the interactive window determines a score based on how well the colors work together and how current they are. People also have the chance to get the Colourmatic to suggest a better color, swapping out a boring neutral for one of A.S. Colour's way more fun garments.
When people step up to the A.S. Colour storefront, an indoor camera scans them and takes note of their current color scheme. From there, the interactive window determines a score based on how well the colors work together and how current they are. People also have the chance to get the Colourmatic to suggest a better color, swapping out a boring neutral for one of A.S. Colour's way more fun garments.
Trend Themes
1. Colorful Fashion - Opportunity for retailers to create interactive experiences that promote colorful fashion choices and encourage consumers to step out of their comfort zone.
2. Personalized Shopping - Potential for retailers to use technology, like cameras and AI, to provide personalized recommendations and ratings to customers, enhancing their shopping experience.
3. Interactive Storefronts - Growing trend of interactive storefronts that engage customers through innovative technology, such as interactive displays and smart cameras.
Industry Implications
1. Fashion Retail - Disruptive opportunity for fashion retailers to leverage interactive displays and color science to attract customers and increase sales.
2. Technology - Innovation potential for technology companies to develop advanced camera systems and AI algorithms for personalized fashion recommendations and outfit ratings.
3. Retail Design - Emerging field of interactive retail design that focuses on creating captivating storefront experiences through the integration of technology and color science.
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