This Poutine-Eating Contest Was Sponsored By Smoke's Poutinerie
Rahul Kalvapalle — August 12, 2014 — Marketing
References: smokespoutinerie & insidetoronto
Smoke's Poutinerie is a Canadian franchise that specializes in serving one of the country's most popular foods, poutine -- fries soaked in gravy and delicious cheese curds. To promote their brand, the company sponsored the World Poutine Eating Championship in Canada's largest city, Toronto.
The competition included both professional and amateur divisions. The professional championship was won by world competitive eating champion Joey Chestnut, who downed an incredible 24 pounds of Smoke's Poutinerie poutine in 10 minutes. The amateur division was won by Steven Dorgo, who consumed eight pounds in six minutes.
In addition to dealing with the threat posed by their competitors and the inherent difficulties of shoving massive amounts of fries, gravy and cheese down your throat, contestants also had to deal with inclement weather, with rain and chilly winds making proceedings even more extreme than expected.
The competition included both professional and amateur divisions. The professional championship was won by world competitive eating champion Joey Chestnut, who downed an incredible 24 pounds of Smoke's Poutinerie poutine in 10 minutes. The amateur division was won by Steven Dorgo, who consumed eight pounds in six minutes.
In addition to dealing with the threat posed by their competitors and the inherent difficulties of shoving massive amounts of fries, gravy and cheese down your throat, contestants also had to deal with inclement weather, with rain and chilly winds making proceedings even more extreme than expected.
Trend Themes
1. Competitive Eating - Opportunity for businesses to capitalize on the growing popularity of competitive eating events and sponsorships.
2. Food Challenges - Opportunity for restaurants and food brands to create unique food challenges to attract customers and engage in promotional activities.
3. Extreme Weather Events - Opportunity for businesses to develop products and services that cater to the unique needs and challenges posed by extreme weather conditions during outdoor events.
Industry Implications
1. Food and Beverage - Restaurants and food brands can explore new promotional strategies and event sponsorships to attract customers and gain brand exposure.
2. Entertainment - Organizers and sponsors of competitive eating events can leverage the popularity of such contests to create engaging entertainment experiences for audiences.
3. Outdoor Apparel - Companies specializing in outdoor apparel can develop innovative products that offer protection and comfort in extreme weather conditions during outdoor events.
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