The Suggestive Kellogg's Crunchy Nut Ads Channel Late Night Chat Lines
Laura McQuarrie — April 11, 2014 — Lifestyle
References: midnightspooning.crunchynut.au & digitalbuzzblog
VML Australia created a whole slew of late night chat line-themed ads for Kellogg's Crunchy Nut cereal, encouraging people as suggestively as possible to spice up their breakfast routines.
The ads are set up like those for adult late night chats and they encourage people to call or text a particular number. If you choose to reach out, there are smart chat bots that will engage you in conversation. Alternatively, there are also some choose your own adventure games to be played on the campaign's website. However, if you do visit the Kellogg's Midnight Spooning website anytime before 8:30 pm, you will get turned away and asked to come back again after dark.
The ads are set up like those for adult late night chats and they encourage people to call or text a particular number. If you choose to reach out, there are smart chat bots that will engage you in conversation. Alternatively, there are also some choose your own adventure games to be played on the campaign's website. However, if you do visit the Kellogg's Midnight Spooning website anytime before 8:30 pm, you will get turned away and asked to come back again after dark.
Trend Themes
1. Interactive Advertising - Kellogg's Crunchy Nut's late night chat line-themed ads showcase the potential for interactive advertising campaigns that engage customers in unique ways.
2. Virtual Conversational Agents - The use of smart chat bots in Kellogg's Crunchy Nut ads highlights the trend of virtual conversational agents that can provide personalized customer interactions.
3. Gamified Marketing - Kellogg's Crunchy Nut's choose your own adventure games demonstrate the rising trend of gamified marketing strategies that create immersive brand experiences.
Industry Implications
1. Advertising - The interactive and engaging nature of Kellogg's Crunchy Nut ads open up opportunities for businesses in the advertising industry to create innovative and immersive campaigns.
2. Artificial Intelligence - The integration of smart chat bots in Kellogg's Crunchy Nut ads indicates potential disruptive innovation opportunities for businesses in the artificial intelligence industry to develop advanced conversational agents.
3. Food and Beverage - Kellogg's Crunchy Nut's unique marketing approach presents disruptive innovation ideas for businesses in the food and beverage industry to creatively promote their products and engage with consumers.
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