FirstBank's App Ads Show Analog Versions of Twitter, Facebook & Angry Birds
Laura McQuarrie — August 4, 2014 — Marketing
References: efirstbank & adeevee
These app ads for FirstBank's mobile app feature real life versions of popular mobile apps like Twitter, Facebook and the Angry Birds game. The ads depict a carrier pigeon with a message attached to its leg, a newspaper relaying news about friends and a Rube Goldberg-style machine rigged up to shoot a bird at a pig.
In real life, these wildly popular applications suddenly look pretty absurd, but as the FirstBank ads aptly point out, "Some things are more fun on your phone," which apparently includes its app for banking. Banking apps typically aren't one of the most eye-catching things to advertise, but these ads manage to be funny as well as interesting to look at.
In real life, these wildly popular applications suddenly look pretty absurd, but as the FirstBank ads aptly point out, "Some things are more fun on your phone," which apparently includes its app for banking. Banking apps typically aren't one of the most eye-catching things to advertise, but these ads manage to be funny as well as interesting to look at.
Trend Themes
1. Analog-inspired Ads - Creating ads in the physical world that emulate digital applications or services can be an effective marketing tactic.
2. Humorous Marketing - Adding humor to marketing campaigns can make them more memorable and shareable.
3. Unconventional Advertising - Thinking outside the box to create unconventional advertising campaigns can make a brand stand out in a crowded marketplace.
Industry Implications
1. Banking - Banks can benefit from creating engaging and humorous advertising campaigns to promote their mobile banking apps.
2. Marketing and Advertising - Marketing and advertising agencies can help businesses create unconventional and attention-grabbing campaigns to promote their products or services.
3. Technology - Technology companies can use analog-inspired advertising to showcase how their digital products improve the real world.
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