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Nail Refinement

Seeking a professional aesthetic, consumers turn to custom nail kits and tools

Implications - While DIY manicures are certainly not a new phenomenon, consumers are taking it one step further by using kits and professional products to create a more refined end result. Seeking to emulate what you would receive at high-end salons, consumers are replicating skill sets and techniques traditionally acquired through training, providing sophisticated aesthetics through more accessible, at-home means.
Trend Themes
1. Professional DIY - Consumers are using kits and professional products to create a more refined end result in their at-home manicures.
2. Personal Expression - Consumers are seeking ways to express their personalities through unique and eye-catching nail designs.
3. Technological Advancements - The use of 3D designs and augmented reality in nail art is becoming more popular, providing a more immersive and interactive experience for consumers.
Industry Implications
1. Beauty - There are opportunities to develop and market new DIY manicure kits and professional products that help consumers achieve high-end salon looks at home.
2. Fashion - There are opportunities to create new nail art designs that reflect the latest fashion trends and allow consumers to express their unique sense of style.
3. Technology - There are opportunities to innovate in the nail art industry by incorporating new technologies such as 3D printing and augmented reality into designs and products.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
447,719 Total Clicks
Date Range:
Jul 12 — Sep 14
Trending:
Warm
Consumer Insight Topics:

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