This Old El Paso Taco Kit Features a Cheesy Orange Dorito-Like Taco
Laura McQuarrie — July 15, 2014 — Lifestyle
References: businessweek & brandeating
Old El Paso tacos have been packaged in kits for a number of years now, but General Mills is now offering a new kind of kit with Nacho Cheese Taco Shells, most likely inspired by the Doritos taco craze that's been taking over fast food chains like Taco Bell. Like tacos that came before, the Nacho Taco has a flat bottom so it's easy to stand on end and load up with delicious filling. In addition to 10 cheesy tacos, the Bold Taco Dinner Kit comes with taco sauce and a seasoning mix.
Back in 2006, Old El Paso was ahead of its time with flavors like nacho and salsa baked into its tacos, but this Doritos-inspired product will likely be more widely accepted.
Back in 2006, Old El Paso was ahead of its time with flavors like nacho and salsa baked into its tacos, but this Doritos-inspired product will likely be more widely accepted.
Trend Themes
1. Nacho Cheese Taco Kits - The rise of nacho cheese-flavored taco kits presents an opportunity for companies to tap into the popularity of cheesy snacks and offer innovative taco products.
2. Doritos-inspired Products - The success of the Doritos taco craze opens up avenues for companies to explore partnerships or create their own products that combine popular snack flavors with traditional foods.
3. Flavor-infused Tacos - The introduction of tacos with bold flavors, such as nacho and salsa, provides the opportunity for companies to experiment with different taste profiles and create unique taco offerings.
Industry Implications
1. Food Manufacturing - Food manufacturers can capitalize on the trend of nacho cheese taco kits by developing innovative and convenient taco products for consumers to enjoy at home or on the go.
2. Snack Food - Snack food companies can explore collaborations with taco brands to create snack products that mimic the flavors of popular tacos, such as Doritos-inspired snack chips.
3. Fast Food - Fast food chains can leverage the popularity of cheesy and bold-flavored tacos by introducing their own versions of nacho cheese or Doritos-inspired tacos, appealing to customers' taste preferences.
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