Chili's Now Has a Line of At-Home Frozen Fast Food
Laura McQuarrie — June 10, 2014 — Lifestyle
References: businesswire & brandeating
The popular Chili's Grill & Bar restaurant chain recently teamed up with Bellisio Foods for a new line of 'Chili's At-Home' frozen fast food.
The new Chili's-inspired frozen food line includes both single and multi-serve meals in varieties like Bacon Mac 'N' Cheese, Cheesy Chicken Pasta Florentine, Nacho Potatoes with Beef & Bacon, and Seasoned Chicken Bites with Honey Chipotle Sauce.
Bellisio Foods is probably best known for making Michelina's frozen meals and like this range, the frozen meals are made to be inexpensive, fast meal options. Single-serve meals are priced from about $2-4, while the multi-serve meals go for about $7-8. The Chili's frozen fast food meals will be available at major food retailers across the US.
The new Chili's-inspired frozen food line includes both single and multi-serve meals in varieties like Bacon Mac 'N' Cheese, Cheesy Chicken Pasta Florentine, Nacho Potatoes with Beef & Bacon, and Seasoned Chicken Bites with Honey Chipotle Sauce.
Bellisio Foods is probably best known for making Michelina's frozen meals and like this range, the frozen meals are made to be inexpensive, fast meal options. Single-serve meals are priced from about $2-4, while the multi-serve meals go for about $7-8. The Chili's frozen fast food meals will be available at major food retailers across the US.
Trend Themes
1. Frozen Fast Food - Disruptive innovation opportunity: Develop a line of at-home frozen meals inspired by popular restaurant chains.
2. Affordable Frozen Meals - Disruptive innovation opportunity: Create inexpensive frozen meal options that provide convenience and taste.
3. Collaboration Between Restaurants and Food Manufacturers - Disruptive innovation opportunity: Foster partnerships between restaurant chains and food manufacturers to expand their product offerings.
Industry Implications
1. Frozen Food Industry - Disruptive innovation opportunity: Introduce innovative technologies to enhance the quality and convenience of frozen food products.
2. Food Retail Industry - Disruptive innovation opportunity: Develop new distribution channels and strategies for selling frozen restaurant chain meals.
3. Restaurant Chain Industry - Disruptive innovation opportunity: Explore new revenue streams by expanding into the frozen food market.
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