The Sunday Times Style Best Dressed List Campaign is Aristocratic
Meghan Young — March 6, 2013 — Pop Culture
The Sunday Times Style Best Dressed List ad campaign will certainly get people excited for the upcoming issue. It portrays current British celebrities as well-known royals both dead and alive. Kate Moss was photo-comped to match the famous eyes-closed portrait of Queen Elizabeth. Rapper Tinie Tempah hilariously taps into his inner King Louis XVI of France while adding his own twist via a pair of shades. Finally, Victoria Beckham, a queen in her own right, was modeled after a 1882 portrait of Queen Victoria.
Cleverly conceived and executed by ad agency Grey London, the Sunday Times Style Best Dressed List ad campaign essentially embodies the idea of 'fashion royalty.' The campaign will be seen released in print, digital and outdoor forms.
Cleverly conceived and executed by ad agency Grey London, the Sunday Times Style Best Dressed List ad campaign essentially embodies the idea of 'fashion royalty.' The campaign will be seen released in print, digital and outdoor forms.
Trend Themes
1. Fashion Royalty - Fashion campaigns that portray celebrities as famous royals highlight the popularity and influence of the monarchy in the fashion industry, presenting an opportunity to create unique partnerships and collaborations between fashion brands and royal figures.
2. Celebrity Image Transformations - The use of photo-composing technology to transform celebrity images into historical royals offers an innovative approach to advertising and branding, creating disruptive opportunities in the fields of digital imaging, photography, and graphic design.
3. Nostalgic Revivals - Recreating iconic portraits from the past in advertising campaigns taps into the nostalgia trend, presenting opportunities for businesses to capitalize on the revival of vintage aesthetics and styles in various industries such as fashion, art, and home decor.
Industry Implications
1. Fashion - Fashion industry can leverage the concept of 'fashion royalty' to create exclusive collections, events, and partnerships that celebrate the intersection of fashion and monarchy, providing a unique and aspirational value proposition for consumers.
2. Advertising - The use of celebrity image transformations in advertising campaigns opens up opportunities for creative agencies and marketers to offer unique and engaging brand experiences that captivate and resonate with audiences.
3. Digital Imaging and Photography - The innovative use of photo-composing technology in portraying celebrities as historical royals creates disruption in the digital imaging and photography industries, presenting opportunities for software development, editing tools, and creative services.
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