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Caffeinated Shot

On-the-Go coffee beverages evolve into packaged “shots” for a quick caffeine fix

Trend - While the typical espresso shot is often enjoyed freshly brewed or on-site at a cafe, packaged alternatives are emerging to allow for more immediate, on-the-go satisfaction. This proves to be a great way for brands to expand product lines onto store shelves.

Insight - Urban consumers who consistently find themselves on-the-go prioritize convenience in their products, whether pertaining to food and beverage, beauty, or something else. As those who commute or have a dynamic lifestyle often don't have time to sit down and enjoy a meal or beverage, they place emphasis on on-the-go product alternatives that allow them to support their body in the way that it needs throughout the day.
Workshop Question - How can you make your most desirable product more accessible to consumers on-the-go?
Trend Themes
1. On-the-go Packaged Coffee Shots - Packaged alternatives are emerging to allow for more immediate, on-the-go satisfaction.
2. Functional Coffee Shots - Companies are introducing coffee shots with added vitamins, supplements, and functionality.
3. Cold Brew Coffee Shots - Cold brew coffee shots are on the rise, offering a quick and convenient way to consume coffee.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the popularity of on-the-go coffee shots, functional coffee, and cold brew coffee shots to target busy urban consumers.
2. Health and Wellness Industry - Introducing functional coffee shots and vitamin-enriched coffee shots offers a potential opportunity for the health and wellness industry to target consumers who seek healthier and more natural energy sources.
3. Retail Industry - Retailers can benefit from the popularity of coffee shots by introducing them to store shelves, offering more immediate, on-the-go satisfaction to busy urban consumers.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
121,070 Total Clicks
Date Range:
Apr 17 — Dec 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Mini Co-Branded Coffee Shots
Mini Co-Branded Coffee Shots
The New Line of Forto Coffee Shots Boasts Tastes from Global Brands
The FORTO coffee shot quickly gained popularity as the first 2 oz. drink of organic cold brew coffee. Thanks to the product’s usefulness and convenience, the innovative brand is expanding to... MORE
Energizing Cold Brew Shots
Energizing Cold Brew Shots
Harmonies Brew Makes Coffee Shots in Invigorating Flavors
The rise of cold brew has created plenty of opportunity for innovators to introduce a range of new coffee products to the market, including everything from snacks and popsicles to hybrid beverages... MORE
Cold Brew Coffee Shots
Cold Brew Coffee Shots
Bizzy Coffee Shots Deliver a Burst of Energy Without the Addititves
Consumers looking for a way to consume their morning caffeine without the additives should seek out Bizzy Coffee Shots. These simplistic coffee shots are made only from coffee and water. Bizzy... MORE
Functional Cold Brew Shots
Functional Cold Brew Shots
These Supplements Take the Form of a Shot of Cold Brew
Coffee is first and foremost associated with its energizing benefits but Humblemaker Coffee Co. introduced a unique series of functional supplements that are packaged like a shot of cold brew. The... MORE
Organic Energy Shots
Organic Energy Shots
Ethan's Energizing Shots Share B Vitamins & Adaptogens for a Natural Boost
Ethan’s is expanding its line of functional, organic shots with an all-new trio of Organic Energy Shots that help to share natural, sustainable sources of energy without unpleasant tastes or... MORE
Freshly Canned Espresso Drinks
Freshly Canned Espresso Drinks
The Emmi Caffè Latte Espresso Shot is Balanced Yet Boosting
Canned drinks are often associated with being a lesser-than option when compared to freshly prepared varieties, but the Emmi Caffè Latte Espresso Shot aims to change this. Featuring a recipe that... MORE
Vitamin-Enriched Coffee Shots
Vitamin-Enriched Coffee Shots
The VitaCup Coffee Lightning Shot Offers a Quick Energy Boost
The VitaCup Coffee Lightning Shots have been launched as a new alternative energy drink that will offer consumers a beneficial way to increase their alertness. The drinks are made with a cold brew... MORE

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Eco-Focused Canned Waters
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Energizing Pineapple Smoothies
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Beach-Themed Energy Drinks
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Caffeinated Holiday-Themed Beverages
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Frozen Coffee Cubes
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Cold Brew QSR Coffees
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Supersized Pumpkin Lattes
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Walmart is 40-Ounce Bottles of Starbucks' Pumpkin Spice Latte
MCT Oil Shots
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Ethan's Healthy Shots Nourish and Help to Sustain Energy in the Body
All-Natural Coffee Shots
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FORTO Coffee Shots Offer Up Energy in a Natural Concentrated Coffee Form
Functional Vinegar Shots
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Refreshing Summer Espresso Tonics
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The Sump Coffee Espresso Tonic Starts Bold and Finishes Crisp
Sparkling Espresso Spritzers
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Coffee Shop Cold Brews
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Wawa Has Added Cold Brew to Its Hand-Crafted Specialty Beverage Menu
Energy-Boosting Ice Cream
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Coffee-Flavored Khladokombinat No3 Delivers a Boost of Energy On The Go
Mint-Flavored Iced Matcha Teas
Mint-Flavored Iced Matcha Teas
Mint Matcha from MatchaBar is a Refreshing Twist on a Healthy Drink
Low-Caffeine Cold Brews
Low-Caffeine Cold Brews
Caffè Pascucci's Jutabio Cold Brew is Boasts a Low Caffeine Content
Energizing Caramel Coffees
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The Insomnia Coffee Company's Summer Menu Boasts a Caramel Latte ICECAP
Citrus-Flavored Coffee Sodas
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