Starbucks Nitro Cold Brew Will Soon Come in a Handy To-Go Format
Katherine Pendrill — October 4, 2019 — Lifestyle
Soon you'll be able to enjoy Starbucks Nitro Cold Brew just about anywhere thanks to the debut of a brand-new canned format.
A canned version of Starbucks Nitro Cold Brew was recently spotted at the National Association of Convenience Stores Expo in Atlanta by the Instagram snacker @candyhunting. The drink appears to be a carbonated version of Starbucks' signature cold brew coffee, but in a sleek, ready-to-drink can format. The coffee is unsweetened and black, which means that those who like their cold brew with a little milk will need to add it themselves.
Set to make its retail debut in February of 2020, this new drink is perfect for the types of people who think cold brew has no seasonal limitations.
Image Credit: @candyhunting.
A canned version of Starbucks Nitro Cold Brew was recently spotted at the National Association of Convenience Stores Expo in Atlanta by the Instagram snacker @candyhunting. The drink appears to be a carbonated version of Starbucks' signature cold brew coffee, but in a sleek, ready-to-drink can format. The coffee is unsweetened and black, which means that those who like their cold brew with a little milk will need to add it themselves.
Set to make its retail debut in February of 2020, this new drink is perfect for the types of people who think cold brew has no seasonal limitations.
Image Credit: @candyhunting.
Trend Themes
1. Canned Nitro Coffee Consumption - Canned nitro coffee is set to disrupt the ready-to-drink beverage market and offer more options for coffee drinkers on the go.
2. Unsweetened Ready-to-drink Coffee - Unsweetened canned nitro coffee allows for personal customization and is poised to cater to consumers who prefer customizable flavor options.
3. Year-round Cold Brew - Starbucks' canned nitro coffee may set a trend for other coffee brands to create year-round cold brew drinks for consumers to enjoy no matter the season.
Industry Implications
1. Beverage Industry - Canned nitro coffee is a disruptive innovation opportunity for the beverage industry to create new ready-to-drink products.
2. Coffee Industry - Starbucks' nitro cold brew in a can may create competition within the coffee industry to develop new and innovative cold brew products for consumers.
3. Convenience Store Industry - The ready-to-drink canned nitro coffee may be a game changer for the convenience store industry, providing a new grab-and-go option for consumers.
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