The McCafé Cold Brew Coffee is Made with 100% Arabica Coffee Beans
Michael Hemsworth — October 18, 2018 — Lifestyle
The McCafé Cold Brew Coffee is being test marketed by McDonald's in the San Diego area to provide consumers with an artisan-inspired caffeinated drink that has a premium flavor and an easy drinking profile.
The coffee is made from 100% Arabica coffee beans that have been sourced from farms in Guatemala that are Rainforest Alliance Certified and can be ordered black or with your choice of cream and sugar. The brand is also testing the new Marble Cold Brew beverage, which consists of the cold brew coffee paired with swirls of light cream along with sweet creamy syrup.
The McCafé Cold Brew Coffee is only available for a limited-time, but is sure to be a hit amongst consumers looking to give the cold coffee variety a try.
Image Credit: McDonald’s
The coffee is made from 100% Arabica coffee beans that have been sourced from farms in Guatemala that are Rainforest Alliance Certified and can be ordered black or with your choice of cream and sugar. The brand is also testing the new Marble Cold Brew beverage, which consists of the cold brew coffee paired with swirls of light cream along with sweet creamy syrup.
The McCafé Cold Brew Coffee is only available for a limited-time, but is sure to be a hit amongst consumers looking to give the cold coffee variety a try.
Image Credit: McDonald’s
Trend Themes
1. Artisan-inspired Cold Brew Coffee - The rise of artisan-inspired cold brew coffee presents opportunities for QSRs to offer premium, flavorful, and easy-drinking caffeinated beverages.
2. Rainforest Alliance Certified Sourcing - The use of Rainforest Alliance Certified coffee beans in cold brew coffee creates a disruptive innovation opportunity for QSRs to promote sustainability and ethical sourcing.
3. Limited-time Specialty Cold Brews - Introducing limited-time specialty cold brew beverages like the Marble Cold Brew opens up opportunities for QSRs to create buzz and attract consumers seeking unique coffee flavors.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSRs have the potential to capitalize on the trend of cold brew coffee by offering a range of artisan-inspired cold brew options.
2. Coffee Industry - The coffee industry can benefit from the trend of cold brew coffee by promoting Rainforest Alliance Certified sourcing and introducing specialty cold brews.
3. Beverage Industry - The beverage industry can seize the disruptive innovation opportunity by incorporating artisan-inspired cold brew coffee into their product offerings and marketing strategies.
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