Ready-to-Drink G Fuel is the Official Energy Drink of eSports
Laura McQuarrie — July 16, 2019 — Lifestyle
References: gfuel & prnewswire
G Fuel Energy Formula, 'The Official Energy Drink of Esports,' is now available in 16-ounce cans and four flavors, offering a convenient way for gamers to fuel themselves. G Fuel's ready-to-drink energy beverage is offered in flavors like Blue Ice, Sour Cherry, Rainbow Sherbet and FaZeberry, which was created in partnership with professional eSports organization FaZe Clan.
In these drinks, eSports professionals and fans alike will find ingredients like PurCaf organic caffeine, the S7 blend of seven plant-based ingredients to increase nitric oxide by 230%, vitamins, 100% pure L-Theanine and more—all without sugar or calories. The beverages have been specifically created to enhance gaming performance by supporting increased energy, focus and reaction time without the crash that's often caused by sugary energy drinks.
In these drinks, eSports professionals and fans alike will find ingredients like PurCaf organic caffeine, the S7 blend of seven plant-based ingredients to increase nitric oxide by 230%, vitamins, 100% pure L-Theanine and more—all without sugar or calories. The beverages have been specifically created to enhance gaming performance by supporting increased energy, focus and reaction time without the crash that's often caused by sugary energy drinks.
Trend Themes
1. Rise of Esports Energy Drinks - The increasing popularity of eSports has created a demand for energy drinks specifically tailored to gamers, providing an opportunity for disruptive innovation in the beverage industry.
2. Health-conscious Gaming Beverages - The emergence of energy drinks with organic and plant-based ingredients, free of sugar and calories, presents a disruptive innovation opportunity in the health and wellness industry.
3. Partnerships with Esports Organizations - Collaborations between energy drink brands and professional eSports teams/organizations offer a disruptive innovation opportunity to tap into the rapidly growing eSports market.
Industry Implications
1. Beverage Industry - The introduction of ready-to-drink energy formulas specifically targeted at gamers opens up a disruptive innovation opportunity in the beverage industry.
2. Health and Wellness Industry - The development of energy drinks with organic and plant-based ingredients, designed to enhance gaming performance without the negative effects of sugary drinks, presents a disruptive innovation opportunity in the health and wellness industry.
3. Esports and Gaming Industry - Partnerships between energy drink brands and eSports organizations create a disruptive innovation opportunity to capitalize on the growing popularity and market of professional gaming.
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