Llanllyr Source is Re-Launching its Product Range in Aluminum Cans
Michael Hemsworth — November 20, 2019 — Eco
References: llanllyrsource & conveniencestore
Many brands are shifting away from plastic packaging in favor of more sustainable alternatives, which is what's at work with the recent announcement from Llanllyr Source. The Welsh water brand has relaunched its still and sparkling water drinks in aluminum cans instead of plastic to help make the range 100% recyclable. The elegant cans will feature a 330ml serving size and feature branding that's inspired by the brand's glass bottle range.
Explaining the new packaging shift, Llanllyr Source Founder Patrick Gee said, "Consumers are now much more familiar with beverages in cans including cold brew coffees, coconut waters and wine. The re-introduction of cans and the removal of plastic bottles from our range is just the beginning of the next chapter for Llanllyr. The time for change is now and as a brand we need to be more accountable and responsible. We are preparing for re-launch in 2020 and this will mark a significant stepchange for us which will accelerate our aim to become the category leader for the responsible production and distribution of premium spring water products around the world.”
Explaining the new packaging shift, Llanllyr Source Founder Patrick Gee said, "Consumers are now much more familiar with beverages in cans including cold brew coffees, coconut waters and wine. The re-introduction of cans and the removal of plastic bottles from our range is just the beginning of the next chapter for Llanllyr. The time for change is now and as a brand we need to be more accountable and responsible. We are preparing for re-launch in 2020 and this will mark a significant stepchange for us which will accelerate our aim to become the category leader for the responsible production and distribution of premium spring water products around the world.”
Trend Themes
1. Shift to Sustainable Packaging - By relaunching its product range in aluminum cans instead of plastic, Llanllyr Source is riding the trend of brands moving away from plastic packaging to more sustainable alternatives.
2. Rise of Aluminum Cans in Non-alcoholic Beverages - Llanllyr Source's decision to use aluminum cans for its still and sparkling water drinks reflects the growing popularity of cans in non-alcoholic beverage industry.
3. Consumer Demand for Responsible Production - Llanllyr Source's commitment to becoming a category leader in responsible production and distribution of premium spring water products shows that consumers are demanding greater accountability and responsibility from brands.
Industry Implications
1. Beverage Packaging - The shift towards more sustainable packaging materials, like aluminum cans, presents an opportunity for companies in the beverage packaging industry to provide innovative solutions to brands.
2. Bottled Water - The success of Llanllyr Source's transition to aluminum cans for water products highlights the potential for disruption and innovation in the bottled water industry by adopting more sustainable packaging methods.
3. Environmental and Sustainability Consulting - As more brands prioritize sustainability, there is an increasing need for consulting firms specializing in environmental and sustainability practices to help companies navigate the complex challenges and opportunities associated with responsible production.
3.8
Score
Popularity
Activity
Freshness
