The 'Glazer Bean' Beer Features a Chocolate Coffee Stout Profile
Michael Hemsworth — November 20, 2019 — Marketing
References: cstoredecisions & csnews
The 'Glazer Bean' beer has been unveiled as a collaboration product between Wisconsin-based brewery Karen 4 and Kwik Trip that will offer consumers an indulgent way to enjoy the flavors of premium coffee.
The beer is a chocolate coffee stout that's made with cold brew coffee along with liquid cacao and lactose, which works to create a complex flavor profile that is not being touted as a dessert beer. The libation is sure to be a hit amongst the increasing number of consumers seeking out craft beer options that boast a local profile and unexpected ingredient list.
The 'Glazer Bean' beer has already received impressive feedback from customers and could potentially be made available outside of Wisconsin in Iowa and Minnesota.
Image Credit: Kwik Trip
The beer is a chocolate coffee stout that's made with cold brew coffee along with liquid cacao and lactose, which works to create a complex flavor profile that is not being touted as a dessert beer. The libation is sure to be a hit amongst the increasing number of consumers seeking out craft beer options that boast a local profile and unexpected ingredient list.
The 'Glazer Bean' beer has already received impressive feedback from customers and could potentially be made available outside of Wisconsin in Iowa and Minnesota.
Image Credit: Kwik Trip
Trend Themes
1. Craft Beer Innovations - The 'Glazer Bean' beer showcases the trend of craft breweries experimenting with unique flavor profiles to attract consumers.
2. Artisanal Collaboration - The collaboration between Karen 4 and Kwik Trip highlights the trend of breweries partnering with local businesses to create unique and exclusive products.
3. Indulgent Flavors in Beer - The 'Glazer Bean' beer taps into the trend of incorporating decadent flavors, such as chocolate and coffee, into craft beer offerings for a rich and satisfying taste experience.
Industry Implications
1. Craft Brewing - Craft breweries have the opportunity to experiment with unusual flavor combinations and local collaborations to stand out in the competitive beer market.
2. Coffee Industry - The partnership between Karen 4 and Kwik Trip demonstrates the potential for coffee companies to expand their product offerings by incorporating their flavors into craft beer.
3. Specialty Food Retail - Retailers specializing in gourmet and artisanal products can capitalize on the demand for unique collaborations like the 'Glazer Bean' beer by offering exclusive beverage options to their customers.
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