Big brands immediately co-opt the campaigns of subversive movements
Trend - Where once brands adopted subversive campaigns and movements once they became relatively benign in the eyes of the average consumer, they are now more rapidly and boldly co-opting these disruptive movements for their own gain.
Insight - As consumers have become better educated about some of the negative impacts of big corporations, many have been left feeling skeptical and cynical about the companies they typically purchase from. This has led to a desire on part of consumers to be more selective about the brands they spend with, and their allegiance can be won in part by speaking to that cynicism.
Insight - As consumers have become better educated about some of the negative impacts of big corporations, many have been left feeling skeptical and cynical about the companies they typically purchase from. This has led to a desire on part of consumers to be more selective about the brands they spend with, and their allegiance can be won in part by speaking to that cynicism.
Workshop Question - Conceptualize a subversive campaign that sells your brand's product/service.
Trend Themes
1. Co-opting Subversive Movements - Brands are more rapidly and boldly co-opting subversive campaigns and movements for their own gain, leading to a desire on part of consumers to be more selective about the brands they spend with, and their allegiance can be won in part by speaking to that cynicism.
2. Collaboration with Young Artists - Brands partnering with young artists and content creators directly to create collaboratively, instead of merely riffing on the culture from afar.
3. Gamification of Skills - Self-contained competitive hacking games allow a user to leverage their skills to participate while requiring communication, bot programming, and social engineering abilities.
Industry Implications
1. Fashion and Apparel - The fashion industry deals with issues of intellectual property rights is a murky subject that needs attention and sensible solutions.
2. Art and Media - Merging worlds of art and meme culture online is causing concerns, and careful handling of inspiration from such sources without the creators receiving remuneration.
3. Marketing and Advertising - Innovative marketing techniques are emerging that are far from traditional, and an engagement that helps overthrow norms is taking hold.
6 Featured, 53 Examples:
196,820 Total Clicks
Date Range:
Nov 16 — Nov 18
Trending:
Hot
Consumer Insight Topics:
