Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Preemie Care

The market that aids premature babies continues to grow

Trend - The specialty care that many premature babies require from caregivers is being honed in on by brands, with the infant care industry seeing a rise of preemie-specific products and services. This shift comes as brands recognize the growing value in catering to diverse sets of consumers.

Insight - When it comes to brands addressing more specific consumer needs, particularly when it comes to medical considerations and disabilities, there has long been limited choice and/or accessibility. People who require special care, or their caregivers, are increasingly demanding that the barriers that people with various conditions face in achieving a high quality of life are taken down with the help of brands that provide adequate services.
Workshop Question - How could your brand serve consumers with more niche needs and preferences within its area of expertise?
Trend Themes
1. Preemie-specific Products and Services - Brands are recognizing the growing value in catering to diverse sets of consumers with preemie-specific products and services.
2. At-home Healthcare Solutions - Consumers seek out more at-home healthcare solutions as exemplified in in-home incubators.
3. Specialized Care Apps - A trend of specialized care is shown in the development of the My NICU Baby app.
Industry Implications
1. Infant Care - The infant care industry is seeing a rise of preemie-specific products and services.
2. Healthcare - In-home healthcare solutions and specialized care apps can be disruptive innovation opportunities for the healthcare industry.
3. Personal Care - BEB Organic's specialized skincare solutions for premature babies highlight an opportunity for personal care brands to cater to niche markets.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
84,405 Total Clicks
Date Range:
Feb 17 — Nov 18
Trending:
Average
Consumer Insight Topics:

Related Examples

Rash-Fighting Skincare Kits
Rash-Fighting Skincare Kits
Boudreaux's 'Butt Paste Rash Kicking Kit' Quickly Tackles Irritations
Clean-Label Baby Products
Clean-Label Baby Products
Evereden Formulates Clean Baby Products for Sensitive Young Skin
Nursing-Specific Tea Blends
Nursing-Specific Tea Blends
Earth Mama Angel Baby's Milkmaid Tea Helps Boost Milk Production
Minimalist Family Skincare
Minimalist Family Skincare
énamour Creates Simple, All-Natural and Plant-Based Care Products
play_circle_filledFree-From Baby Care Collections
Free-From Baby Care Collections
Saje Wellness Launched a Range of All-Natural Baby Care Products
Streetwear Baby Onesies
Streetwear Baby Onesies
Carrots by Anwar Carrots Released a New Line of Streetwear Style Onesies
play_circle_filledEmpowering Skincare Campaigns
Empowering Skincare Campaigns
Kora Organics' #myKORA Celebrates Customers Ages 15 to 53
Camouflage-Patterned Baby Strollers
Camouflage-Patterned Baby Strollers
BAPE and AirBuggy Join Forces to Craft a Set of Baby Strollers
Fantasy Movie-Themed Apparel
Fantasy Movie-Themed Apparel
Gap Kids' Solo Star Wars Clothing Line Has Fun Character Images
Data-Friendly Baby Monitors
Data-Friendly Baby Monitors
Safety 1st's HD WiFi Baby Monitor Boasts Quality & Minimal Buffering
Beetroot Falafel Burgers
Beetroot Falafel Burgers
The 'Beetnik' is Byron's First Vegan-Friendly Burger Option
Crayon-Inspired Nail Polishes
Crayon-Inspired Nail Polishes
Sally Hansen and Crayola Joined to Create a Series of Pastel Shades
Technologically Advanced Hip Hotels
Technologically Advanced Hip Hotels
The Form Hotel in Dubai Has Luxe Futuristic High-End Amenities
Rustic Pink Baby Sneakers
Rustic Pink Baby Sneakers
Nike's New Rust Pink Little Posite Sneakers are Comfortable and Stylish
Braided Baby Crib Bumpers
Braided Baby Crib Bumpers
This Crib Bumper Permits Increased Air Flow While Keeping a Baby Safe
Holographic Drugstore Makeup
Holographic Drugstore Makeup
This New Rimmel Collection Consists of Holographic Products
Hong Kong-Celebrating Capsules
Hong Kong-Celebrating Capsules
BAPE Honors Its Hong Kong Stores' 12th Anniversary With New Line
Diaper-Tracking Baby Sensors
Diaper-Tracking Baby Sensors
The Opro9 Wearable Humidity Sensor Alerts Parents of a Wet Diaper
Cucumber-Infused Baby Care Products
Cucumber-Infused Baby Care Products
Pleni Naturals' Cucumber and Grape Baby Oil Gently Nourishes
Playful Wedding Guest Books
Playful Wedding Guest Books
Down in the Boondocks Boasts a Custom Engraved Tower of Blocks
Hands-Free Baby Care Remedies
Hands-Free Baby Care Remedies
luvchild's Body & Bum Spray is a Diaper Rash Cream Alternative
Solid Baby Skincare Balms
Solid Baby Skincare Balms
Rocky Mountain Soap Co's Baby Body Butter Features a Convenient Format
Voice-Activated Baby Monitors
Voice-Activated Baby Monitors
The 'Lovey's' Baby Monitor Tracks Sleep and Much More
AI Baby Monitors
AI Baby Monitors
Project Nursery's Baby Monitor Integrates the Amazon Alexa Voice Service
Muscle-Building Strollers
Muscle-Building Strollers
This Innovative Stroller Helps New Parents Maintain Exercise Regimes
Natural Baby Sunscreens
Natural Baby Sunscreens
Goddess Garden Organics Offers a Protective Lotion for Sensitive Skin
All-in-One Baby Diapers
All-in-One Baby Diapers
The Bambino Miosolo is a Cloth Diaper That is Practical and Eco-Friendly
All-Natural Diaper Creams
All-Natural Diaper Creams
Healtop's Natural Diaper Cream is Made from 100% Natural Ingredients
play_circle_filledEco-Friendly Baby Bottles
Eco-Friendly Baby Bottles
The Pura Baby Bottles Feature a Plastic-Free Design That is Recyclable
Wrapped Cat Plushies
Wrapped Cat Plushies
Hashtag Collectibles' Purritos Come Wrapped in Foil Like Burritos
Culinary-Inspired Baby Foods
Culinary-Inspired Baby Foods
Plum Organics' 'Baby Bowls' are Packaged in Spoon-Friendly Dishes
Soothing Baby Bath Bombs
Soothing Baby Bath Bombs
Lush's 'Ickle Baby Bot' is a Specially Crafted Bath Bomb for Babies
Botanical Baby Skincare
Botanical Baby Skincare
Chantecaille Bébé Offers Luxurious, Organic Solutions for Young Skin
Non-Toxic Baby Skincare
Non-Toxic Baby Skincare
Cherub Rubs' Organic, Non-Chemical Skincare for Babies is Ultra-Gentle
Home-Integrated Baby Incubators
Home-Integrated Baby Incubators
A Conceptual Crib Was Designed to Grow Babies in Your Living Room
Parent-Mimicking Incubators
Parent-Mimicking Incubators
The 'Magnolia' Baby Incubator Keeps Infants Warm and Comforted
Diaper-Sanitizing Appliances
Diaper-Sanitizing Appliances
The Docking Pot is an Appliance for New Parents to Clean Diapers
Diaper-Holding Outerwear
Diaper-Holding Outerwear
This Wearable Baby Bag for Dads Incorporates Ample Storage
Infant-Weighing Changing Pads
Infant-Weighing Changing Pads
The Hatch Baby 'Grow' Has a Built-In App-Connected Wireless Scale
Intelligent Baby Loungers
Intelligent Baby Loungers
DockATot Keeps a Baby Monitored Using Advanced Technology
Kid-Friendly Bath Products
Kid-Friendly Bath Products
This Bath Collection is Branded with Children's Handprints
Playful Diaper Rash Packaging
Playful Diaper Rash Packaging
Boudreaux's 'Butt Paste' Brings a Smile to Faces of All Kinds
Multi-Functional Diaper Bags
Multi-Functional Diaper Bags
The Elio Functions as an Affordable Bag for Parents with Babies
Defecation-Themed Design Exhibitions
Defecation-Themed Design Exhibitions
'Toilet Break' was on Display at the London Design Festival
Changing Table Totes
Changing Table Totes
The Elio Purse Acts as Both a Diaper Bag and Portable Baby Changing Area