Standard home items are transformed with luxurious elements
Trend - Standard home items, including everything from workout equipment to closets and kitchen appliances, are being updated with high-end functions and luxe designs that appeal to wealthy homeowners.
Insight - Consumers in a higher tax bracket have the means to simultaneously enjoy both convenience and high-end aesthetics. Focused on saving time and streamlining everyday chores or activities at home, individuals embrace the need for products that are convenience-focused, as well as luxurious. This allows consumers to have more efficient experiences while enjoying elevated designs that seamlessly fit into their home.
Insight - Consumers in a higher tax bracket have the means to simultaneously enjoy both convenience and high-end aesthetics. Focused on saving time and streamlining everyday chores or activities at home, individuals embrace the need for products that are convenience-focused, as well as luxurious. This allows consumers to have more efficient experiences while enjoying elevated designs that seamlessly fit into their home.
Workshop Question - Conceptualize a luxury product or service, within your brand's area of expertise, that has an element of convenience.
Trend Themes
1. Streamlined Luxury - Consumers in a higher tax bracket demand luxurious, high-end, & convenience-focused products like Ove Smart Toilet and JennAir Appliances, for more efficient experiences at home that seamlessly fit into their home.
2. Sanitizing Solutions - Products like the Ove Smart Toilet, LG Electronics Styler ThinQ, and Styler Mirrored Glass Door offer ultra-convenient sanitizing solutions for the home.
3. Digital Fitness - Trends are showing an increase in digitally-based hi-tech fitness equipment like the Tonal System, which provides the most accurate workout possible with sensor technology to record effort on a screen.
Industry Implications
1. Home Appliances and Fixtures - Luxurious and high tech home appliances and fixtures like the Ove Smart Toilet, JennAir Appliances, LG Styler ThinQ, and Styler Mirrored Glass Door are designed to attract high-end consumers looking for convenience and efficient experiences at home.
2. Fitness and Health - Modern and digitally equipped fitness equipment like the Tonal System are disrupting traditional market segments and attracting consumers with advanced features.
3. Smart Home Technology - Smart home technologies such as intelligent platforms compatible with Google Home, Amazon Alexa, Apple Watch, and Nest are transforming homes, enhancing convenience, and providing seamless experiences.
4 Featured, 36 Examples:
93,827 Total Clicks
Date Range:
Feb 17 — Nov 18
Trending:
Warm
Consumer Insight Topics:
