Wawa Has Added Cold Brew to Its Hand-Crafted Specialty Beverage Menu
Katherine Pendrill — July 20, 2017 — Lifestyle
References: marketwired & chewboom
As the demand for cold coffee beverages continues to grow, the popular coffee shop chain Wawa has added cold brew to its menu. Slow-steeped and made from Wawa's own brand of coffee beans, the new beverage offers consumers a cool way to enjoy their favorite caffeinated drink.
Wawa's new cold brew coffee is created through a small-batch, slow-steeping process that uses Wawa's owe beans and triple-filtered water. The unique process results in a bold coffee with a smooth, full-bodied flavor that boasts a low acidity and virtually no bitterness. Free from both preservatives and additives, the cold brew can be ordered black or with Wawa's classic sweet cream.
For those who are looking for something cold and refreshing, but free from the sugar found in other iced coffee drinks, Wawa's new cold brew is an excellent option.
Wawa's new cold brew coffee is created through a small-batch, slow-steeping process that uses Wawa's owe beans and triple-filtered water. The unique process results in a bold coffee with a smooth, full-bodied flavor that boasts a low acidity and virtually no bitterness. Free from both preservatives and additives, the cold brew can be ordered black or with Wawa's classic sweet cream.
For those who are looking for something cold and refreshing, but free from the sugar found in other iced coffee drinks, Wawa's new cold brew is an excellent option.
Trend Themes
1. Growing Demand for Cold Coffee Beverages - Wawa's addition of cold brew to its menu demonstrates the trend towards cold coffee beverages.
2. Small-batch, Slow-steeping Process - The unique process used to create Wawa's cold brew highlights the trend towards artisanal and handcrafted beverages.
3. Health-conscious Consumers - Wawa's new cold brew appeals to consumers looking for a refreshing and sugar-free coffee option.
Industry Implications
1. Coffee Shops - Coffee shops can capitalize on the trend towards cold coffee beverages to attract new customers and boost sales.
2. Artisanal Beverage Industry - The unique and handcrafted process used to create Wawa's cold brew represents opportunities for artisanal beverage companies.
3. Healthy Beverage Industry - Wawa's sugar-free cold brew appeals to health-conscious consumers and reflects the growing trend towards healthy beverage options.
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