Vehicles incorporate solar panels as a source of alternative power
Trend - With the rise in popularity of electric and hybrid vehicles, manufacturers are looking to new alternative power sources, such as solar power, to serve as a distinguishing factor within the eco-conscious car market. As consumers continue to prioritize being environmentally conscious with their purchase decisions, brands are looking to incorporate distinguishing details that meet consumer expectations.
Insight - Consumers are increasingly prioritizing eco-conscious lifestyles as most accept the science that reveals the existence of climate change and its many ecological (and therefore, human) consequences. For many, this concern is manifesting in smaller changes that they hope will add up. For a smaller group–typically those who can afford lifestyle overhauls–they're also choosing high-impact prioritizes like travel and housing to change.
Insight - Consumers are increasingly prioritizing eco-conscious lifestyles as most accept the science that reveals the existence of climate change and its many ecological (and therefore, human) consequences. For many, this concern is manifesting in smaller changes that they hope will add up. For a smaller group–typically those who can afford lifestyle overhauls–they're also choosing high-impact prioritizes like travel and housing to change.
Workshop Question - How can your brand use your consumers’ priorities to guide the development of new products or services?
Trend Themes
1. Alternative Power Sources for Eco-conscious Vehicles - Manufacturers are looking to new alternative power sources, such as solar power, to serve as a distinguishing factor within the eco-conscious car market.
2. Shift Towards Electric Personal Transportation Solutions - The shift towards electrified personal transportation solutions will no doubt transform the way we think about driving.
3. Second Life Batteries for Sustainability - Second life batteries may become an industry norm for EV manufacturers who focus on sustainability.
Industry Implications
1. Automotive - The automotive industry is seeing a shift towards alternative power sources and electric personal transportation solutions.
2. Renewable Energy - Renewable energy industries are seeing innovation opportunities in the use of second life batteries and solar panels.
3. Consumer Electronics - Consumer electronics industries may be influenced by the trend towards solar-powered electric vehicles and their related technology innovations.
4 Featured, 35 Examples:
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Date Range:
Nov 18 — Jan 20
Trending:
Warm
Consumer Insight Topics:
