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Portioned Confection

Traditional desserts are transformed into packaged, bar forms

Trend - The transformation of traditional desserts, ranging from cakes to meringues, into packaged bar forms allows for a re-shifting in marketing tactics for these items. Rather than framing them as an indulgence, these smaller, packaged items allow brands to sell them as healthier alternatives.

Insight - Modern diet culture means consumers increasingly understanding that extreme calorie-restricting can be unhealthy and unsustainable in the long term. Consumers are increasingly seeking out balanced indulgences in the process of achieving their health goals in order to remain committed to them.
Workshop Question - How could your brand repackage its product/service in a way that highlights an alternate value?
Trend Themes
1. Transformation of Traditional Desserts Into Packaged Bar Forms - Offering traditional desserts in smaller, bar forms provides marketers re-shifting options, reframing them as healthier, indulgent alternatives to appeal to health-conscious consumers.
2. Alternative, Health-conscious Indulgences - In meeting consumer demand for balanced indulgences, companies are formulating snacks of a variety of flavors, including birthday cake and red velvet, that are low in sugar and calories, while high in protein, targeting high-protein diets and alternative regimes.
3. Protein Bars in Candy Bar-like Forms - Protein bars that resemble candy bars in form and taste, low in sugar, offer a sufficient amount of protein to curb hunger levels, while satisfying nutritional needs as meal replacements and post-workout snacks.
Industry Implications
1. Confection Industry - Companies in this industry can leverage the trend of transforming desserts into packaged bar forms, offering healthier, indulgent alternatives, to appeal to health-conscious consumers.
2. Fitness Industry - Fitness training centers, gyms, and nutritionists can refer to the trend of introducing a variety of low-calorie, protein-packed snacks to offer clients a healthy way to satiate hunger while satisfying their sweet tooth.
3. Healthy Lifestyle Industry - Marketers involved in promoting healthy lifestyles can focus on the trend of presenting protein bars with a candy bar-like form and flavor, that offer low sugar, and advertise these products as guilt-free treats to curb hunger levels.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
75,750 Total Clicks
Date Range:
Feb 17 — Nov 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Birthday Dessert Protein Bars
Birthday Dessert Protein Bars
The Grenade Carb Killa Birthday Cake Protein Bar is Scrumptious
High-protein diets are maintaining popularity amongst consumers who are seeking to live a healthier, more active lifestyle, so brands are continuing to target this demographic with products like the... MORE
High-Protein Dessert Snacks
High-Protein Dessert Snacks
The thinkThin Protein Cakes are Low in Sugar and Packed with Protein
The high-protein diet is continuing to gain popularity amongst many different consumer demographics looking for a way to shed pounds or prevent overeating, so brands are responding with new options... MORE
Protein-Packed Marshmallow Treats
Protein-Packed Marshmallow Treats
Cloud10's Marshmallow Crisp Snacks are Protein Bar Alternatives
Cloud10 is reinventing nostalgic marshmallow crisp snacks with a focus on protein, offering a nutritious snack for consumers of all ages. The sweet snack offers a better-for-you version of a classic... MORE
Portable Protein-Rich Cakes
Portable Protein-Rich Cakes
Optimum Nutrition's Cake Bites Come in Red Velvet and Birthday Flavors
As an alternative to the many protein products on the market that come in standard flavors like vanilla and chocolate, Optimum Nutrition (ON) is diversifying the options available to consumers with... MORE
Low-Calorie Meringue Bars
Low-Calorie Meringue Bars
Flower & White Offers Meringues in a Form Other Than the Classic Drop
Hard meringues are light and airy desserts made with egg whites that are beaten and typically, formed into drops with stiff peaks—Flower & White offers a different take on this classic treat... MORE
High-Protein Candy Bars
High-Protein Candy Bars
MuscleTech's Candy Bar Provides 20 Grams of Protein & Three Grams of Sugar
MuscleTech launched a partnership with Rob Gronkowski to develop the Gronk Signature Protein Candy Bar, which shares the function and nutritional value of a high-performance energy bar but with the... MORE

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play_circle_filledAlgorithmically Modeled Cakes
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