Traditional desserts are transformed into packaged, bar forms
Trend - The transformation of traditional desserts, ranging from cakes to meringues, into packaged bar forms allows for a re-shifting in marketing tactics for these items. Rather than framing them as an indulgence, these smaller, packaged items allow brands to sell them as healthier alternatives.
Insight - Modern diet culture means consumers increasingly understanding that extreme calorie-restricting can be unhealthy and unsustainable in the long term. Consumers are increasingly seeking out balanced indulgences in the process of achieving their health goals in order to remain committed to them.
Insight - Modern diet culture means consumers increasingly understanding that extreme calorie-restricting can be unhealthy and unsustainable in the long term. Consumers are increasingly seeking out balanced indulgences in the process of achieving their health goals in order to remain committed to them.
Workshop Question - How could your brand repackage its product/service in a way that highlights an alternate value?
Trend Themes
1. Transformation of Traditional Desserts Into Packaged Bar Forms - Offering traditional desserts in smaller, bar forms provides marketers re-shifting options, reframing them as healthier, indulgent alternatives to appeal to health-conscious consumers.
2. Alternative, Health-conscious Indulgences - In meeting consumer demand for balanced indulgences, companies are formulating snacks of a variety of flavors, including birthday cake and red velvet, that are low in sugar and calories, while high in protein, targeting high-protein diets and alternative regimes.
3. Protein Bars in Candy Bar-like Forms - Protein bars that resemble candy bars in form and taste, low in sugar, offer a sufficient amount of protein to curb hunger levels, while satisfying nutritional needs as meal replacements and post-workout snacks.
Industry Implications
1. Confection Industry - Companies in this industry can leverage the trend of transforming desserts into packaged bar forms, offering healthier, indulgent alternatives, to appeal to health-conscious consumers.
2. Fitness Industry - Fitness training centers, gyms, and nutritionists can refer to the trend of introducing a variety of low-calorie, protein-packed snacks to offer clients a healthy way to satiate hunger while satisfying their sweet tooth.
3. Healthy Lifestyle Industry - Marketers involved in promoting healthy lifestyles can focus on the trend of presenting protein bars with a candy bar-like form and flavor, that offer low sugar, and advertise these products as guilt-free treats to curb hunger levels.
6 Featured, 47 Examples:
75,750 Total Clicks
Date Range:
Feb 17 — Nov 18
Trending:
Average
Consumer Insight Topics:
