Coffee-Flavored Khladokombinat No3 Delivers a Boost of Energy On The Go
Mary Van Puymbroeck — July 20, 2017 — Lifestyle
References: foodbev
'Khladokombinat No3' is an energy-boosting ice cream marketed for busy commuters.
This coffee-flavored ice cream is packaged to look like a takeaway cup of coffee to communicate its portable nature. Khladokombinat No3 coffee-flavored ice cream provides consumers with a grab-and-go alternative to coffee as this Russian ice cream is a tasty way for busy commuters to get a caffeine boost on the go. This indulgent treat is also a great way to cool down and indulge in the summertime. In addition to this, Khladokombinat No3 contains only 100kcal per serving, making it a great indulgence for health conscious consumers.
By marketing this energy-boosting ice cream as a portable alternative to coffee, Khladokombinat No3 is able to garner sales and a share of the coffee and iced treat markets. Its marketing scheme is simple, direct and effective.
This coffee-flavored ice cream is packaged to look like a takeaway cup of coffee to communicate its portable nature. Khladokombinat No3 coffee-flavored ice cream provides consumers with a grab-and-go alternative to coffee as this Russian ice cream is a tasty way for busy commuters to get a caffeine boost on the go. This indulgent treat is also a great way to cool down and indulge in the summertime. In addition to this, Khladokombinat No3 contains only 100kcal per serving, making it a great indulgence for health conscious consumers.
By marketing this energy-boosting ice cream as a portable alternative to coffee, Khladokombinat No3 is able to garner sales and a share of the coffee and iced treat markets. Its marketing scheme is simple, direct and effective.
Trend Themes
1. Energy-boosting Ice Cream - Khladokombinat No3's coffee-flavored ice cream provides a convenient and tasty alternative to coffee for busy commuters.
2. Portable Indulgence - Khladokombinat No3's packaging design, resembling a takeaway cup of coffee, presents a disruptive innovation opportunity for the ice cream industry by appealing to on-the-go consumers.
3. Low-calorie Indulgence - With only 100kcal per serving, Khladokombinat No3 taps into the health-conscious consumer market by offering a guilt-free indulgence option.
Industry Implications
1. Coffee Market - Khladokombinat No3's energy-boosting ice cream competes with the coffee industry by offering a convenient and delicious alternative.
2. Ice Cream Market - Khladokombinat No3's unique packaging and energy-boosting concept disrupts the ice cream industry by targeting busy commuters.
3. Health-conscious Market - With its low-calorie content, Khladokombinat No3 appeals to health-conscious consumers, presenting an opportunity to disrupt the health-conscious market.
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