Mint Matcha from MatchaBar is a Refreshing Twist on a Healthy Drink
Mary Van Puymbroeck — July 20, 2017 — Lifestyle
References: matchabarnyc & coolhunting
Mint Matcha Iced Tea from MatchaBar is a refreshing, summertime alternative to the standard matcha latte.
This Mint Matcha Iced Tea has a full-bodied minty flavor that makes for a bold twist on the classic Japanese green tea drink. The cooling effect of the mint contrasted with the herbal, nutty flavor that makes matcha such a compelling flavor works quite well.
Matcha became the go-to superfood product last year and its popularity has not waned since. Loved worldwide for its health benefits and caffeine boost, matcha is a great substitute to energy drinks and coffee. Due to matcha's strong flavor profile, most people prefer to mix it with contrasting bases, making lattes and smoothies with the ingredient a hit. MatchaBar is a New York-based matcha company that uses ceremony-grade ingredients in its products, with this menu item being an instant best-seller.
This Mint Matcha Iced Tea has a full-bodied minty flavor that makes for a bold twist on the classic Japanese green tea drink. The cooling effect of the mint contrasted with the herbal, nutty flavor that makes matcha such a compelling flavor works quite well.
Matcha became the go-to superfood product last year and its popularity has not waned since. Loved worldwide for its health benefits and caffeine boost, matcha is a great substitute to energy drinks and coffee. Due to matcha's strong flavor profile, most people prefer to mix it with contrasting bases, making lattes and smoothies with the ingredient a hit. MatchaBar is a New York-based matcha company that uses ceremony-grade ingredients in its products, with this menu item being an instant best-seller.
Trend Themes
1. Mint Matcha Iced Tea - The refreshing, mint-flavored MatchaBar drink creates opportunities for flavor innovations in the matcha industry.
2. Matcha-based Lattes - As matcha continues to grow in popularity, businesses can differentiate themselves by creating unique and delicious matcha-based latte flavors.
3. Caffeine Alternatives - Matcha's status as a caffeine booster presents opportunities for businesses to develop new, healthy energy drinks and coffee alternatives.
Industry Implications
1. Tea Industry - Businesses in the tea industry can continue to innovate and attract customers by experimenting with new and unique flavors like matcha-mint iced tea.
2. Superfood Industry - As superfoods like matcha gain traction, businesses have the opportunity to create product lines centered around these nutritional powerhouses.
3. Coffee Industry - With the rise of caffeine alternatives like matcha, businesses in the coffee industry can explore new ways to provide customers with their daily dose of energy.
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