Cookapp Lets Amateur Chefs Test Their Cooking Skills Professionally
Alyson Wyers — June 6, 2014 — Lifestyle
References: cookapp & springwise
If you are an amateur chef, a new app helps your turn your own home into a pop-up restaurant. Cookapp allows aspiring cooks to get around restaurant licensing rules and connect people who love to cook with people who love to try new food.
Cookapp targets an audience who are looking to promote their culinary skills in a more professional setting. An amateur chef can become a registered host through the site by signing up through Facebook or email and filling out an application. In addition to passing home and kitchen inspections, the prospective cooks must cook and audition meal, which will be photographed by a Cookapp professional food photographer. By ensuring the dining experience is both safe and of high quality, Cookapp can appeal to adventurous diners.
To become a diner, all one must do is sign up with the app. You are encouraged to make a donation and rate the host after the fact.
Cookapp targets an audience who are looking to promote their culinary skills in a more professional setting. An amateur chef can become a registered host through the site by signing up through Facebook or email and filling out an application. In addition to passing home and kitchen inspections, the prospective cooks must cook and audition meal, which will be photographed by a Cookapp professional food photographer. By ensuring the dining experience is both safe and of high quality, Cookapp can appeal to adventurous diners.
To become a diner, all one must do is sign up with the app. You are encouraged to make a donation and rate the host after the fact.
Trend Themes
1. Amateur Chef Economy - The rise of platforms like Cookapp highlights the growing trend of amateur chefs turning their homes into pop-up restaurants, disrupting the traditional restaurant industry.
2. Peer-to-peer Dining - Apps like Cookapp are driving the trend of connecting people who love to cook with people who love to try new food, creating a new marketplace for unique dining experiences.
3. Home Kitchen Auditions - Cookapp's requirement for aspiring cooks to audition their meals in their home kitchens is a disruptive innovation opportunity that can foster innovation and creativity in the culinary industry.
Industry Implications
1. Food & Beverage - The food and beverage industry can leverage the amateur chef economy trend by partnering with platforms like Cookapp to explore new dining experiences and reach a broader audience.
2. Hospitality & Tourism - The hospitality and tourism industry can tap into the peer-to-peer dining trend by offering accommodations and special packages for adventurous diners who want to experience unique culinary offerings.
3. Technology - The technology industry can support the home kitchen auditions trend by developing innovative tools and apps that help amateur chefs showcase their culinary skills and connect with interested diners.
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