COATT is a Family-Run Design Studio Creating Custom and Ready-Made Accessories
Courtney Scharf — April 16, 2012 — Fashion
References: coattonline
Meet the new statement necklace: COATT, a family-run design studio, creates both custom and ready-made delicately beautiful bracelets and necklaces.
Though on the surface they look like any other dainty piece off of Etsy, these pieces really have a message. Using dots and lines in their design, the various bracelets and necklaces (available in both silver and gold) spell out phrases and words using Morse code.
This is an aesthetically appealing product that would appeal to many women of different ages. The simplistic design makes this a fabulous gift product, and the prices are very reasonable. These pieces are unique enough to appeal to many without being strange enough to turn off older or aesthetically conservative customers. This could be a great opportunity for branding.
Many of the designs say sweet little things, like “Mom,” “Amore,” or “Two of Us”. If you’re looking for a bit something a bit more unique, however, COATT offers custom bracelets with your monogram or a phrase of your choice. Oh, the possibilities!
Though on the surface they look like any other dainty piece off of Etsy, these pieces really have a message. Using dots and lines in their design, the various bracelets and necklaces (available in both silver and gold) spell out phrases and words using Morse code.
This is an aesthetically appealing product that would appeal to many women of different ages. The simplistic design makes this a fabulous gift product, and the prices are very reasonable. These pieces are unique enough to appeal to many without being strange enough to turn off older or aesthetically conservative customers. This could be a great opportunity for branding.
Many of the designs say sweet little things, like “Mom,” “Amore,” or “Two of Us”. If you’re looking for a bit something a bit more unique, however, COATT offers custom bracelets with your monogram or a phrase of your choice. Oh, the possibilities!
Trend Themes
1. Personalized Jewelry - The trend of Morse code jewelry presents an opportunity for personalized accessories that can be customized with meaningful phrases or monograms.
2. Hidden Messages - The use of dots and lines in Morse code designs opens up possibilities for hidden or secret messages in jewelry, adding an element of surprise and intrigue.
3. Minimalist Design - The simplistic and delicate design of Morse code jewelry caters to the trend of minimalist fashion, offering a stylish and understated accessory option.
Industry Implications
1. Jewelry - The jewelry industry can explore the creation of customizable Morse code accessories and hidden message designs to cater to the growing demand for personalized and unique pieces.
2. Gifts & Souvenirs - The gift and souvenir industry can leverage Morse code jewelry as a thoughtful and meaningful gift option, appealing to a wide range of age groups and occasions.
3. E-commerce - The rise of e-commerce platforms provides an opportunity for online retailers to showcase and sell Morse code jewelry, reaching a global customer base and offering customization options.
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