The White House Officially Launched its Own Snapchat Story
Cadhla Gray — January 23, 2016 — Pop Culture
References: whitehouse.gov & psfk
The Obama Administration has always been one step ahead in the realm of social media compared to other presidential administrations; however, its most recent addition to its media portfolio still comes as a bit of a surprise, as the White House now has its very own Snapchat story and account.
The move to Snapchat is in an effort to further connect with a young audience in a personal way, thereby encouraging political involvement. The White House's Chief Digital Officer announced that the Official Snapchat story would show users the behind-the-scenes images and videos of the State of the Union preparations.
While Millennials and Gen Z will undoubtedly find this social media account interesting and entertaining, it may also leave some members of the Boomer Generation shaking their head at captions like, "POTUS live on YouTube RN" and "Rolling to AF2" beside an image of the Vice President of the United States in transit to Air Force Two.
The move to Snapchat is in an effort to further connect with a young audience in a personal way, thereby encouraging political involvement. The White House's Chief Digital Officer announced that the Official Snapchat story would show users the behind-the-scenes images and videos of the State of the Union preparations.
While Millennials and Gen Z will undoubtedly find this social media account interesting and entertaining, it may also leave some members of the Boomer Generation shaking their head at captions like, "POTUS live on YouTube RN" and "Rolling to AF2" beside an image of the Vice President of the United States in transit to Air Force Two.
Trend Themes
1. Social Media Politics - The integration of social media in politics can lead to a more inclusive and interactive democratic process, especially among younger generations.
2. Youth Marketing - Marketing to younger audiences through social media is an effective way to generate interest and engagement, leading to potential long-term loyalty.
3. Transparency and Accessibility - By providing behind-the-scenes content through social media, companies and organizations can increase transparency and connect with their audience in a more personal and humanizing way.
Industry Implications
1. Politics - Political campaigns and government institutions can leverage social media platforms to engage younger voters, increase transparency, and create a more inclusive democracy.
2. Media and Entertainment - Social media platforms like Snapchat offer fresh opportunities for media and entertainment companies to connect with younger audiences and create unique, engaging content.
3. Marketing and Advertising - Adopting social media marketing strategies and objectives that prioritize inclusivity and transparency can help companies effectively engage diverse audiences and build brand loyalty.
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