Barney's Lady Gaga Workshop Invitations Were Delivered to a Lucky Few
Felicia Moursalien — November 26, 2011 — Art & Design
References: luxcrux
The Lady Gaga Workshop invitations are as lavish and wily as the singer turned Santa Gaga herself. Creative Director Evelio Mattos and the design teamed received direction from Barneys New York and quickly adapted a 3D mock-up complete with functioning pop-up details. They wanted to emulate Gaga in the most basic form: "an iconic Barneys’ facade literally exploding with an unexpected Gaga visual spectacular," according to Luxcrux.
The invitations exhibit the performer's latest project with Barneys. The pop-up aspect is fun and it's almost as if the invitation itself is a gift. Only a select few will receive the Lady Gaga Workshop invitations but all will be able to attend the show. Design Packaging, Inc. was challenged to design and create and deliver the invitations in just eight weeks and the result will certainly have lucky fans going gaga.
The invitations exhibit the performer's latest project with Barneys. The pop-up aspect is fun and it's almost as if the invitation itself is a gift. Only a select few will receive the Lady Gaga Workshop invitations but all will be able to attend the show. Design Packaging, Inc. was challenged to design and create and deliver the invitations in just eight weeks and the result will certainly have lucky fans going gaga.
Trend Themes
1. 3D Invitations - Creating extravagant and interactive 3D invitations to events and product launches can generate excitement and elevate a brand's image.
2. Pop-up Designs - Incorporating functioning pop-up designs in invitations, packaging or marketing materials can provide a unique and memorable experience for customers.
3. Customized Invitations - Developing customized and exclusive invitations, with an attention-grabbing design and unique features, can add value and exclusivity to events or product launches.
Industry Implications
1. Event Planning - Integrating 3D invitations and pop-up designs into event planning services can provide clients with a creative and engaging experience that sets their event apart.
2. Packaging Design - Incorporating pop-up designs and customized features in packaging design can capture customer attention and increase brand recognition.
3. Marketing and Advertising - Developing personalized and interactive invitations or marketing campaigns, such as 3D or pop-up designs, can generate buzz and increase customer engagement.
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