This Translucent Packaging Reflects Spiezia's Organic Products
Mishal Omar — July 18, 2016 — Fashion
References: madeforlifeorganics & thedieline
The colorful and translucent packaging from the skincare line 'Made for Life' by 'Spiezia Organics' is a playful reflection of the bottle's contents.
The line comes with three different products, including a "leg and foot balm," a room spray and a "brightening facial exfoliator." Each of these products follows a color theme and contains drawings of plant life. The translucent packaging of the bottles come in purple, pink and blue-green colors while the boxes they are held in follow the bottles' color theme while also featuring minimalist imprints of plants and leaves. The focus on nature-made images ensures that consumers understand the organic aspects of the skin care line.
The branding on this packaging is attractive, eye-catching and achieves the purpose of showing the consumer the products' ingredients at a glance.
The line comes with three different products, including a "leg and foot balm," a room spray and a "brightening facial exfoliator." Each of these products follows a color theme and contains drawings of plant life. The translucent packaging of the bottles come in purple, pink and blue-green colors while the boxes they are held in follow the bottles' color theme while also featuring minimalist imprints of plants and leaves. The focus on nature-made images ensures that consumers understand the organic aspects of the skin care line.
The branding on this packaging is attractive, eye-catching and achieves the purpose of showing the consumer the products' ingredients at a glance.
Trend Themes
1. Nature-inspired Packaging - Businesses can explore creating packaging designs incorporating elements of nature to visually promote organic or environmentally sustainable products.
2. Translucent Product Packaging - Incorporating translucent packaging can be a way to visually showcase a product's content while also adding a colorful and playful visual theme to the packaging.
3. Color-themed Products - Creating product lines that follow a color theme can be a way to visually unify different products while also creating a memorable and easily recognizable brand aesthetic.
Industry Implications
1. Beauty and Skincare - Companies in the beauty and skincare industry can explore incorporating nature-inspired packaging and color-themed product lines to visually promote organic, natural or environmentally sustainable products.
2. Food and Beverage - Businesses in the food and beverage industry can explore using nature-themed packaging design and color schemes to differentiate their products and visually communicate natural or organic ingredients.
3. Home Goods and Decor - Businesses in the home goods and decor industry can incorporate natural and earthy design elements in their packaging and branding to evoke a sense of warmth, comfort and sustainability.
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