L'Art Du Soin by Diptyque is an Unexpected Luxury Alternative
Meghan Young — December 16, 2014 — Art & Design
References: diptyqueparis & coolhunting
The L'Art Du Soin skincare line might come from an established candlemaker and parfumeur, but that's not to say it is less superior to similar products. In fact, it has an unexpected lead over such lines since people will be curious as to how smoothly Diptyque transitions into such a luxury market.
Yet others will not see the L'Art Du Soin skincare line as surprising. Candles and scents are closely linked to this industry, after all. Creative and Marketing Director of Diptyque Paris, Myriam Badault, shares, "The benefit of the range is not over-promising. It's simply based around radiance and well-being, with the collection made of products that you can easily integrate in your daily beauty routine. It's not made for a specific skin type or gender—you just pick and choose the texture, or textures, that you love."
Yet others will not see the L'Art Du Soin skincare line as surprising. Candles and scents are closely linked to this industry, after all. Creative and Marketing Director of Diptyque Paris, Myriam Badault, shares, "The benefit of the range is not over-promising. It's simply based around radiance and well-being, with the collection made of products that you can easily integrate in your daily beauty routine. It's not made for a specific skin type or gender—you just pick and choose the texture, or textures, that you love."
Trend Themes
1. Aromatic Skincare - Disruptive innovation opportunity: Explore the incorporation of fragrances and scents in skincare products to offer a unique and luxurious experience.
2. Luxury Alternative - Disruptive innovation opportunity: Create high-end skincare alternatives that surprise and exceed customer expectations by leveraging expertise in other industries.
3. Well-being in Skincare - Disruptive innovation opportunity: Develop skincare lines that prioritize radiance and overall well-being, appealing to a wider range of customers.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Partner with luxury candle and fragrance brands to launch skincare lines that capitalize on their existing customer base.
2. Fragrance - Disruptive innovation opportunity: Integrate fragrance expertise into the skincare industry to create unique products that stand out in the market.
3. Beauty - Disruptive innovation opportunity: Emphasize the integration of skincare products into daily beauty routines, regardless of skin type or gender, to attract a more diverse customer base.
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