The Joya and Izzue/I.T. Home Scent Collection is Delightful
Katie Pagnotta — February 19, 2013 — World
References: joyastudio & highsnobiety
The Joya and izzue/I.T. home scent collection smells phenomenal and comes equipped with whimsical Parisian-inspired packaging. The lovely collection features duo packages of a fragrant spray and candle pairing. This collection is the successor of Joya’s 2011 'Army Candle Project' that featured products made from re-purposed British officer soap containers.
The latest collection has been deemed the 'izzue in Paris Special Edition' and boasts black wax candles and room sprays featuring funky packaging. Reflective prints found on the products and the packaging include an urban street scene, the Eiffel tower and details such as the France flag.
The Joya and izzue/I.T. home scent collection is aromatic, inventive and will allow you to feel as if you are in Paris within the comfort of your own home.
The latest collection has been deemed the 'izzue in Paris Special Edition' and boasts black wax candles and room sprays featuring funky packaging. Reflective prints found on the products and the packaging include an urban street scene, the Eiffel tower and details such as the France flag.
The Joya and izzue/I.T. home scent collection is aromatic, inventive and will allow you to feel as if you are in Paris within the comfort of your own home.
Trend Themes
1. Parisian-themed Fragrances - The trend of Parisian-themed fragrances offers a disruptive innovation opportunity for the fragrance industry to tap into the allure and romance associated with Paris.
2. Whimsical Packaging Design - The trend of whimsical packaging design presents a disruptive innovation opportunity for the packaging industry to create unique and eye-catching designs that enhance the consumer's overall experience.
3. Repurposing and Sustainability - The trend of repurposing and sustainability presents a disruptive innovation opportunity for the home fragrance industry to create eco-friendly products by using recycled or repurposed materials.
Industry Implications
1. Fragrance Industry - The fragrance industry can capitalize on the trend of Parisian-themed fragrances by developing new scent profiles inspired by the sights, sounds, and culture of Paris.
2. Packaging Industry - The packaging industry can leverage the trend of whimsical packaging design by partnering with brands to create innovative and visually appealing packaging designs that resonate with consumers.
3. Home Fragrance Industry - The home fragrance industry can embrace the trend of repurposing and sustainability by reimagining packaging materials and incorporating eco-friendly practices into their production processes.
0.4
Score
Popularity
Activity
Freshness
