Bruce Mau Design Uses Minimalist Branding to Sell Cannabis Products
Riley von Niessen — May 9, 2016 — Marketing
References: brucemaudesign & surfacemag
The Bruce Mau Design firm aims to decrease stigma towards cannabis products using bright, friendly and simplistic branding. The firm creates visual identities, packaging and digital experiences to help businesses succeed.
The brand 'HI' offers 'BudBoxes,' which contain a number of cannabis products, from 85% dark chocolate and room spray to body oil and lotion. There are various lines, such as Relax, Passion, Energy, Soothe and Focus. With carefully measured dosages in each, 'HI' has a fun look that steers away the from the medical or abstruse branding often used to sell cannabis products. With a smiling marijuana leaf on each product and a quick yet informative description, 'Hi' accomplishes its goal. The 'BudBox' is offered as a monthly package that is easily customized.
The brand 'HI' offers 'BudBoxes,' which contain a number of cannabis products, from 85% dark chocolate and room spray to body oil and lotion. There are various lines, such as Relax, Passion, Energy, Soothe and Focus. With carefully measured dosages in each, 'HI' has a fun look that steers away the from the medical or abstruse branding often used to sell cannabis products. With a smiling marijuana leaf on each product and a quick yet informative description, 'Hi' accomplishes its goal. The 'BudBox' is offered as a monthly package that is easily customized.
Trend Themes
1. Friendly Cannabis Branding - As the stigma towards cannabis products decreases, there is an opportunity for more brands to adopt friendly and approachable branding to appeal to a wider audience.
2. Cannabis Subscription Services - The ‘BudBox’ monthly package presents an opportunity for businesses to offer curated cannabis products to customers as an ongoing subscription service.
3. Cannabis Product Lines - Developing a range of cannabis product lines, such as Relax, Passion, Energy, Soothe, and Focus, allows businesses to target specific needs and markets with tailored products.
Industry Implications
1. Cannabis Products - Cannabis product manufacturers could benefit from the opportunity to create visual identities, packaging, and digital experiences with friendly and approachable branding to appeal to a wider audience.
2. Marketing and Advertising - Marketing and Advertising firms could focus on developing minimalist, friendly, and approachable branding for cannabis companies looking to revamp their image.
3. Subscription Services - Subscription-based businesses could expand their offerings to include curated cannabis products as part of their monthly subscription packages.
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