The Diptyque Advent Calendar Contains Candles and Fragrances
Rebecca Byers — November 30, 2015 — Fashion
References: selfridges
If you are looking to gift a countdown calendar this season that is low on calories, then the Diptyque advent calendar might be just what you are looking for. The ultra-luxurious set from the iconic Parisian company features 25 treats that will make you entirely forget about the chocolate advent calendars of your youth.
The Diptyque advent calendar, available at Selfridge's, contains 15 mini Diptyque candles and one large one, seven Eau de Toilettes, one tube of Rich Body Butter and one tube of Precious Oils. The ultra-indulgent holiday calendar is the perfect gift if you are looking to spoil a candle connoisseur this year.
The emergence of non-edible advent calendars suggests there is an opportunity for experiential holiday-themed sets for brands of all kinds, and not merely just confectionery and toy brands.
The Diptyque advent calendar, available at Selfridge's, contains 15 mini Diptyque candles and one large one, seven Eau de Toilettes, one tube of Rich Body Butter and one tube of Precious Oils. The ultra-indulgent holiday calendar is the perfect gift if you are looking to spoil a candle connoisseur this year.
The emergence of non-edible advent calendars suggests there is an opportunity for experiential holiday-themed sets for brands of all kinds, and not merely just confectionery and toy brands.
Trend Themes
1. Non-edible Advent Calendars - There is an opportunity for brands to create experiential holiday-themed sets that are more diverse and less focused on traditional chocolate and toy calendars.
2. Luxury Home Fragrance Sets - There is a trend towards high-end and luxurious home fragrance gift sets, especially during the holiday season.
3. Candle Subscription Services - There is a growing demand for candle subscription services that offer a unique experience for candle connoisseurs and enthusiasts.
Industry Implications
1. Beauty - Beauty brands can capitalize on the trend towards luxury home fragrance gift sets and create their own holiday-themed sets.
2. Retail - Retailers can expand their product offerings and create unique advent calendars, beyond the traditional chocolate and toy calendars, to appeal to a wider audience.
3. Subscription Boxes - Subscription box services can create specialized candle subscription services and offer a unique experience for candle enthusiasts and collectors.
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