The Le Labo X Hiro Clark No Shower T-Shirt Smells of Santal 33
Alyson Wyers — December 8, 2016 — Fashion
References: hiroclark & refinery29
With this scented shirt, it's no shower, no problem. The graphic tee carries a statement reminiscent of Beyonce on it and smells like Le Labo Santal 33 -- a fine fragrance inspired by the Marlboro Man and his uber masculine horse.
The No Shower T-Shirt is a limited edition collaboration between Hiro Clark and Le Labo. The short-sleeved simple white tee has the black silkscreened slogan 'I Woke Up Smelling Like This' blazoned across it and is infused with the luxury fragrance. Designed to help you "smell clean even when you've been dirty," the perfumed garment will hold its scent for up to six washes. The item has a relaxed crew neck and is made out of 100% slub cotton jersey.
The No Shower T-Shirt is a limited edition collaboration between Hiro Clark and Le Labo. The short-sleeved simple white tee has the black silkscreened slogan 'I Woke Up Smelling Like This' blazoned across it and is infused with the luxury fragrance. Designed to help you "smell clean even when you've been dirty," the perfumed garment will hold its scent for up to six washes. The item has a relaxed crew neck and is made out of 100% slub cotton jersey.
Trend Themes
1. Scented Apparel - Disruptive innovation opportunity: Explore the development of scented apparel in various clothing categories to create unique sensory experiences for consumers.
2. Collaborative Limited Editions - Disruptive innovation opportunity: Foster partnerships between brands to create exclusive limited edition products that appeal to niche markets and drive consumer excitement and engagement.
3. Long-lasting Fragrance Technology - Disruptive innovation opportunity: Invest in research and development to create innovative technologies that prolong the longevity of fragrances in apparel, allowing consumers to enjoy scented garments for extended periods.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate scent-infused apparel into fashion collections, creating a new layer of sensory experience for consumers and enhancing brand differentiation.
2. Perfume and Fragrance - Disruptive innovation opportunity: Collaborate with clothing brands to develop unique fragrance-infused garments, expanding product offerings beyond traditional perfume formats.
3. Textile and Materials - Disruptive innovation opportunity: Develop and commercialize new materials and textile technologies that can effectively retain and release scents, enabling the creation of scented apparel with long-lasting fragrance.
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