'Unicorn Gold' is a New Bathroom Spray from Squatty Potty
Laura McQuarrie — November 16, 2016 — Marketing
References: squattypotty & technabob
Last year, Squatty Potty created an outrageous commercial with a prince and a talking unicorn and now the pair is back again to introduce a new product, an anti-odor bathroom spray by the name of 'Unicorn Gold.'
The "before-you-squat" Unicorn Gold Potty Spray is made with real gold nanoparticles that have been combined with essential oils that work to trap bad smells beneath the surface of the water.
True to the outrageous marketing style of Squatty Potty, the aromatic bathroom sprays are touted as ones that are "made from unicorn farts," with a mystical manufacturing process that's explained through the demonstrative infomercial-style ad. The products come in scents with cheeky names that embrace toilet humor such as: 'Tropical Dropsicle,' 'Fruity Booty' and 'Pinch of Vanilla.'
The "before-you-squat" Unicorn Gold Potty Spray is made with real gold nanoparticles that have been combined with essential oils that work to trap bad smells beneath the surface of the water.
True to the outrageous marketing style of Squatty Potty, the aromatic bathroom sprays are touted as ones that are "made from unicorn farts," with a mystical manufacturing process that's explained through the demonstrative infomercial-style ad. The products come in scents with cheeky names that embrace toilet humor such as: 'Tropical Dropsicle,' 'Fruity Booty' and 'Pinch of Vanilla.'
Trend Themes
1. Toilet Humor Products - The popularity of cheeky and humorous bathroom products, like 'Unicorn Gold,' presents an opportunity for companies to create disruptive and unique products that entertain and solve bathroom related issues.
2. Gold Nanoparticle-based Products - There is a growing trend in utilizing gold nanoparticles in consumer products, such as 'Unicorn Gold,' which presents innovative companies with an opportunity to explore the use of gold nanoparticles in various products and industries.
3. Infomercial-style Advertising - The success of the outrageous and memorable infomercial-style advertisements for products like 'Unicorn Gold' present an opportunity for companies to explore more creative and humorous advertising strategies for their products.
Industry Implications
1. Household and Bathroom Products - Companies in the household and bathroom products industry can explore creating cheeky and humorous bathroom products, like 'Unicorn Gold,' that entertain and solve bathroom related issues for consumers.
2. Consumer Product Development - The use of gold nanoparticles in consumer products, like 'Unicorn Gold,' creates an opportunity for companies in consumer product development to explore and innovate the use of gold nanoparticles in various products and industries.
3. Advertising and Marketing Industry - The success of the outrageous and memorable infomercial-style advertisements for products like 'Unicorn Gold' present an opportunity for companies in the advertising and marketing industry to explore more creative and humorous advertising strategies for their clients.
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