The Diptyque London Store by Christopher Jenner Reinvents Luxury
Jana Pijak — September 7, 2012 — Art & Design
References: christopher-jenner & frameweb
The Diptyque London store by Christopher Jenner fuses classic Victorian elegance with modern branding. Transforming a traditional space, the architect and his team have created a cozy retail environment that marries both new and old design details.
Exuding an air of high-end luxury, this eclectic interior embraces the space's existing colored glass and intricately patterned Victorian accents. Despite of its compact 11-sq-m size, the cozy space extends upwards with a 4m high ceiling that displays Diptyque's luxe scented products. The posh perfumes feature minimalist packaging that is sleek and sophisticated and are showcased in varying glass bottles resembling dainty jewels.
In addition to its existing decorative details, the Diptyque London store features traditional wallpaper, casted metal display units and floral tiles that give its interior a feeling of eccentric elegance.
Exuding an air of high-end luxury, this eclectic interior embraces the space's existing colored glass and intricately patterned Victorian accents. Despite of its compact 11-sq-m size, the cozy space extends upwards with a 4m high ceiling that displays Diptyque's luxe scented products. The posh perfumes feature minimalist packaging that is sleek and sophisticated and are showcased in varying glass bottles resembling dainty jewels.
In addition to its existing decorative details, the Diptyque London store features traditional wallpaper, casted metal display units and floral tiles that give its interior a feeling of eccentric elegance.
Trend Themes
1. Victorian Elegance - Architects and designers can innovate by fusing traditional decorative elements with modern branding to create cozy and luxurious retail environments.
2. Minimalist Packaging - Companies can differentiate themselves by showcasing their products in sleek and sophisticated packaging that highlights their products' features.
3. Vertical Display - Designers can take advantage of limited floor space by extending displays upwards, creating an illusion of a larger and immersive retail experience.
Industry Implications
1. Perfume Retail - Perfume companies can incorporate traditional and contemporary elements in their store design to create an immersive, premium shopping experience that elevates their brand.
2. Interior Design - Interior designers can find new ways to blend traditional and modern elements that create unique and personalized interior spaces for their clients.
3. Luxury Retail - Luxury retail brands can differentiate themselves by creating immersive experiences that showcase their products in minimalist packaging, paired with design elements that exude elegance and sophistication.
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