Consumers compromise dessert to indulge in treat-inspired spirits
Implications - Showcasing a consumer interest in unexpected flavor combinations, dessert-flavored beer and wine products speak to a view of alcoholic beverages as an official part of a meal. Dessert-inspired alcoholic beverages offer consumers a comfort food-inspired indulgence without the caloric intake of actual desserts and points to the increasingly experimental tastes of alcohol connoisseurs.
Trend Themes
1. Dessert-inspired Alcoholic Beverages - The trend of dessert-flavored beer and wine products provide an opportunity for experimentation with unexpected flavor combinations in alcoholic beverages.
2. Limited Edition Beverages - Limited edition drinks such as Piehole Whiskey and Blossa's annual limited edition bottle of mulled wine create an air of exclusivity and could lead to greater brand loyalty among consumers.
3. Holiday-themed Alcoholic Beverages - Special edition holiday drinks such as Smirnoff's Peppermint Twist vodka and Pepsi White released for Christmas provide an opportunity to explore unique seasonal flavors and packaging designs in alcoholic beverages.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can capitalize on these trends by incorporating unconventional flavors and packaging designs in their products to attract experimental and loyal consumers.
2. Food and Beverage Industry - The food and beverage industry can collaborate with alcoholic beverage brands to create dessert-inspired, holiday-themed and limited edition products with cross-over appeal.
3. Marketing and Advertising Industry - The marketing and advertising industry can assist brands in creating effective branding that appeals to the target market for these unconventional alcoholic beverage products.
