Brands invite outside forces to help commemorate milestone events
Implications - Brands celebrating anniversaries or milestone events are inviting both professional artists and run-of-the-mill consumers to help re-imagine their brand identity. This creative approach allows for multiple perspectives or reiterations of the brand to take place, ensuring that brands stay relevant and fresh, while continuing to be inclusive to consumers.
Trend Themes
1. Crowdsourced Creativity - Brands inviting professional artists and consumers to redefine brand identity and bring a new perspective through collaborative efforts.
2. Art-inspired Products - Products inspired by classic art pieces to celebrate various occasions and milestones, specifically 100-year anniversaries.
3. Storytelling Packaging - Product packaging that seeks to tell a clear and compelling story through it's design, utilizing image-driven labels with stories behind them.
Industry Implications
1. Marketing and Advertising - Opportunities to collaborate with artists and allow consumers to participate in creating content and redefine brand identity.
2. Alcohol and Beverages - Re-imagining product packaging to create a connection between consumers and the brand through the use of visual storytelling and artwork.
3. Entertainment - Bringing nostalgia to the modern era by re-imagining classic pop culture icons, and bringing attention to milestone occasions using social media campaigns.
4 Featured, 35 Examples:
179,439 Total Clicks
Date Range:
Aug 15 — Oct 15
Trending:
Warm
Consumer Insight Topics:
