Keane Brewing Features Animals on its Labels
Jamie Danielle Munro — August 28, 2014 — Lifestyle
References: behance.net & packageinspiration
Based in Dublin, Keane Brewing recently updated its branding for a number of different beers, focusing on animals as the main component for the labels.
Each kind of beer is represented with a different animal, as well as a different coloring. Because of this, each one is distinct while still staying within a unifying theme for the Keane Brewing brand. The company is a small brewery that strives on providing affordable and high-quality beer with a distinct flavor.
The animals on the front label are done in a geometric form, with mostly straight lines. As such the designs are more cartoon-like than realistic, which seems to work well with the branding of the company. Overall Onokono, the branding agency behind these updates, did a great job with presenting Keane Brewery in a distinct manner.
Each kind of beer is represented with a different animal, as well as a different coloring. Because of this, each one is distinct while still staying within a unifying theme for the Keane Brewing brand. The company is a small brewery that strives on providing affordable and high-quality beer with a distinct flavor.
The animals on the front label are done in a geometric form, with mostly straight lines. As such the designs are more cartoon-like than realistic, which seems to work well with the branding of the company. Overall Onokono, the branding agency behind these updates, did a great job with presenting Keane Brewery in a distinct manner.
Trend Themes
1. Animal-centric Branding - Using animals as the main component for beer labels creates a distinct and unifying theme for breweries.
2. Geometric Artistic Design - Using geometric forms and cartoon-like designs on product labels adds a playful and unique element to branding.
3. Affordable Craft Brewery - Small breweries that focus on providing affordable yet high-quality beer can disrupt the craft beer industry by appealing to cost-conscious consumers.
Industry Implications
1. Craft Beer - Innovative branding techniques like animal-centric labels can help craft breweries stand out in a crowded market.
2. Graphic Design - The use of geometric art and cartoon-like illustrations on product labels presents new opportunities for designers in the graphic design industry.
3. Marketing and Branding - The success of Keane Brewing's branding strategy showcases the potential for creative and distinctive approaches to marketing and branding in the beverage industry.
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