The Latest Pepsi Campaign Shows that "Perfect Couples Do Exist"
Meghan Young — June 30, 2015 — Lifestyle
References: es-es.facebook & adeevee
Pepsi takes a classic route with its Perfect Couples ad campaign. In its attempt to show that 'perfect couples do exist,' it shows its bubbly beverage cozying up to a bucket of popcorn and a juicy hamburger. Like peanut butter and jelly as well as bacon and eggs, it's hard not to associate with delicious items together.
The Pepsi Perfect Couples ad campaign was created by Nexus BBDO, an ad agency based in La Paz, Bolivia. It was creative directed by Rodrigo Zenteno and Martin Diaz with art direction by Alvaro Salazar and Ricardo Baptista. Bright and adorable, the images appear to be targeting a younger generation. Yet there is a retro element to the Perfect Couples campaign that anyone can relate to.
The Pepsi Perfect Couples ad campaign was created by Nexus BBDO, an ad agency based in La Paz, Bolivia. It was creative directed by Rodrigo Zenteno and Martin Diaz with art direction by Alvaro Salazar and Ricardo Baptista. Bright and adorable, the images appear to be targeting a younger generation. Yet there is a retro element to the Perfect Couples campaign that anyone can relate to.
Trend Themes
1. Retro-inspired Advertising - Opportunity for companies to capitalize on nostalgia and appeal to a wide audience by incorporating retro elements in their advertising campaigns.
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3. Targeting the Younger Generation - Strategic approach for companies to design advertising campaigns specifically tailored to cater to the preferences and interests of a younger demographic.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising agencies to tap into the trend of incorporating retro style in campaigns and cater to clients looking for nostalgic and relatable concepts.
2. Food and Beverage - Potential for food and beverage companies to leverage the trend of creating compelling pairings between their products, enhancing customer satisfaction and driving sales.
3. Creative Design - Innovation opportunity for designers and creative professionals to develop visually appealing and engaging ad campaigns that resonate with the younger generation's preferences and lifestyle.
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