Consumers search for ways to easily digest content
Implications - Consumers fearful of information overload are turning to services and apps that condense and summarize content for them. Taking much of the grunt work out of traditional media, this approach indicates a millennial mindset among consumers who seek to prioritize the content that is really important to them.
Workshop Question - Think about the way you communicate to your consumers. How could you simplify the messaging and content to be more easily digestible?
Trend Themes
1. Condensed Content Services - Consumers are turning to services that summarize content for them, indicating a desire to prioritize important information.
2. Content-summarizing Apps - Apps like NewsCast and Pipes that summarize news articles are becoming popular for people who want the gist of the story quickly.
3. GIF Guides for Business - Snaploop is providing weekly 10-second GIFs summarizing key points from popular books, allowing time-strapped entrepreneurs to quickly gain insights.
Industry Implications
1. Digital Media - Digital media companies can innovate by creating services and apps that provide condensed and summarized content for consumers.
2. Publishing - Publishing companies can consider creating GIF guides for business and shipping physical copies for time-strapped entrepreneurs.
3. Marketing - Marketing professionals can partner with content-summarizing services to create condensed versions of their online marketing material for busy consumers.
4 Featured, 34 Examples:
30,923 Total Clicks
Date Range:
Aug 15 — Oct 15
Trending:
Average
Consumer Insight Topics:
