Piehole Whiskey Infuses Spirits with Flavors Like Apple and Pecan Pie
Rebecca Byers — May 1, 2015 — Lifestyle
References: pieholewhiskey & drinkhacker
Inspired by "grandma's favorite pie recipes," Piehole Whiskey is a Canadian spirit brand infusing its beverage with pie-flavored liqueurs. Promising to be "sweet but not too sweet," this seemingly crazy combination seems like a perfect summer indulgence for those with a sweet tooth.
Piehole Whiskey boasts retro-inspired branding that includes charismatic sketches of 1950s-era pinup girls carrying fresh baked pies.
This Canadian whiskey product is an intriguing example of darker liquors being marketed directly to women. Although the pinup girl images seem to appeal to men, Piehole Whiskey's website is branded as accessible, rustic and homespun. This farmer's daughter appeal is slightly sexy, but it's also largely aligning the product with traditional values rather than a new age liqueur hybrid.
Piehole Whiskey boasts retro-inspired branding that includes charismatic sketches of 1950s-era pinup girls carrying fresh baked pies.
This Canadian whiskey product is an intriguing example of darker liquors being marketed directly to women. Although the pinup girl images seem to appeal to men, Piehole Whiskey's website is branded as accessible, rustic and homespun. This farmer's daughter appeal is slightly sexy, but it's also largely aligning the product with traditional values rather than a new age liqueur hybrid.
Trend Themes
1. Pie-flavored Liquors - The trend of infusing spirits with pie flavors like apple and pecan pie presents opportunities for disruptive innovation in the alcoholic beverage industry.
2. Retro-inspired Branding - The trend of using charismatic sketches of 1950s-era pinup girls and retro branding for alcoholic beverages creates opportunities for disruptive innovation in marketing and packaging industries.
3. Marketing to Women - The trend of marketing darker liquors, like Piehole Whiskey, directly to women opens up opportunities for disruptive innovation in the alcohol industry by challenging traditional gender stereotypes.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can explore disruptive innovation opportunities by developing innovative pie-flavored liquors that cater to the growing demand for unique flavors.
2. Marketing and Packaging - The marketing and packaging industries have opportunities for disruptive innovation by incorporating retro-inspired branding elements, like charismatic pinup girl illustrations, into beverage promotions and designs.
3. Alcohol - The alcohol industry can tap into disruptive innovation opportunities by redefining traditional gender dynamics and creating inclusive marketing campaigns that appeal to women.
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