Dermatological products expand from topical skincare
Implications - In addition to topical skincare products, dermatologists and skin experts are developing supplementary devices to aid problem areas. Non-invasive and easy to integrate into existing routines, these products are a new, thoughtful way to tap into the anti-aging market, without asking for much effort or commitment on the part of the consumer.
Workshop Question - How could you adapt your products to align more closely to consumers' daily routine? How can technology play a role?
Trend Themes
1. Device Dermatology - Dermatological products are expanding to supplementary devices, representing an opportunity for non-invasive problem-area solutions.
2. At-home Medical Skincare Devices - DIY dermatology is becoming more popular among consumers, creating a disruptive innovation opportunity for homemade cosmetic brands.
3. Advanced Skincare Technologies - Professional skincare technologies like LED, Radio Frequency and infrared are entering the consumer market, creating an avenue for anti-aging products to appear more affordable and accessible.
Industry Implications
1. Health and Wellness - Medical skincare is becoming more accessible to consumers, thereby increasing the open field for wellness branding.
2. Personal Electronics - Advanced skincare technologies are entering the consumer market and personal electronics, leading to new brand opportunities.
3. Beauty and Skin Care - Device dermatology is creating an avenue for non-invasive problem-area solutions and a whole new market for beauty and skincare products.
