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Immersive Fandom

Brands capitalize on fandom communities to increase engagement

Implications - Understanding that fan communities are some of the most dedicated, many brands have begun offering immersive and gamified fan experiences that demand consumer engagement. Superfans are willing to work for perks, and by recognizing that, brands can create a powerful, symbiotic relationship with consumers.
Workshop Question - How could you reward your most engaged consumers to make them advocates for your brand?
Trend Themes
1. Immersive Experiences - Brands are creating gamified experiences that demand consumer engagement to increase loyalty and positive associations with their products or services.
2. Niche Events - Events focused on niche interests and fandoms are becoming an increasingly popular way to engage specific consumer groups and increase positive associations with brands or franchises.
3. Augmented Reality/projection Mapping - Projection mapping and augmented reality are allowing brands to create more immersive and dynamic experiences for consumers, promoting deeper engagement with their products or services.
Industry Implications
1. Entertainment - Immersive experiences, niche events, and augmented reality/projection mapping are all trends in the entertainment industry as brands seek to provide unique and engaging experiences for their customers.
2. Tourism/hospitality - Creating events and experiences that appeal to specific niches, and providing unique and memorable experiences for guests, are key trends in the tourism and hospitality industries.
3. Marketing/advertising - Gamified experiences, immersive events, and projection mapping/augmented reality are all trends in marketing and advertising as brands seek to create engaging campaigns and build positive associations with their products or services.
1.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
165,777 Total Clicks
Date Range:
Sep 15 — Jun 17
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Comic Hero Tattoo Parlors
Comic Hero Tattoo Parlors
SXSW 2016 is Hosting a Harley Quinn Tattoo Parlor for Visitors
Austin’s SXSW 2016 event is not only home to a myriad of interactive entertainment experiences and tech keynotes but it is also hosting a Harley Quinn tattoo parlor inspired by the Suicide... MORE
Disney EDM Festivals
Disney EDM Festivals
Electroland is a Music Festival in the Grounds of Disneyland Paris
When one thinks about it, an event like Electroland, the upcoming EDM festival at Disneyland Paris, makes sense. Part of the reason people love Disney is because of the music and the fireworks.... MORE
Disney Character Deck Parties
Disney Character Deck Parties
Disney Cruises' Marvel Day at Sea Brings Marvel Characters to Life
For children and their families who are fans of Marvel’s big-screen heroes, Disney Cruises has created a fun event called ‘Marvel Day at Sea.’ With everything from deck parties to... MORE
Galactic Fantasy Bars
Galactic Fantasy Bars
The CNE Opened a Star Trek Bar with Trivia Games to Appeal to Franchise Fans
Toronto’s “Trekkies” were able to fill their summer nights with interactive games and drinking at the CNE’s Star Trek bar. The unique venue was a part of a larger 2016... MORE
play_circle_filledVirtual Reality Baseball Commercials
Virtual Reality Baseball Commercials
Gatorade Puts Fans in the Shoes of Bryce Harper
Gatorade has enlisted the help of baseball player Bryce Harper to star in its new virtual reality (VR) baseball commercials. The brand seeks to put fans in the shoes of Harper through an innovative... MORE
Creature-Catching Game Events
Creature-Catching Game Events
The Pokémon GO Fest Celebrates Several Milestones
The Pokémon GO Fest was announced by Niantic as a happening that’s set to take place on July 22 as a way to celebrate two huge milestones for the company. This includes the one-year... MORE

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