This Beer Wine Bottle Disguises Itself as an Unpretentious Drink
Laura McQuarrie — September 19, 2014 — Lifestyle
References: keumyang & packagingoftheworld
Wine and wine-drinking is notorious for seeming a little bit pretentious, but this 'DADA' beer wine bottle makes it known that it's time to party.
The DADA bottles have pop-off caps that take inspiration from beer bottles, along with their smaller size. Labels on the wine bottles are quite simple and adopt a champagne-like coloring that still shows the upscale nature of the product. The name of the wine comes from the non-art movement Dadaism, which is fitting because the product is presented like a non-wine. Around the top of the bottle necks is a label that communicates how short life is and how it is meant to be enjoyed, celebrating DADA as a true party wine.
The DADA bottles have pop-off caps that take inspiration from beer bottles, along with their smaller size. Labels on the wine bottles are quite simple and adopt a champagne-like coloring that still shows the upscale nature of the product. The name of the wine comes from the non-art movement Dadaism, which is fitting because the product is presented like a non-wine. Around the top of the bottle necks is a label that communicates how short life is and how it is meant to be enjoyed, celebrating DADA as a true party wine.
Trend Themes
1. DADA Wine - Disruptive innovation opportunity: Explore the market for non-traditional wine packaging and marketing that appeals to a younger, less pretentious audience.
2. Beer-inspired Wine - Disruptive innovation opportunity: Bridge the gap between beer and wine by creating wine products that adopt the casual and approachable image of beer.
3. Upscale Simplicity - Disruptive innovation opportunity: Develop wine packaging designs that convey sophistication and quality while still maintaining a minimalistic and unpretentious aesthetic.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity: Introduce innovative packaging concepts and branding strategies to redefine the wine industry and attract younger consumers.
2. Packaging Design - Disruptive innovation opportunity: Collaborate with wineries to create unique and eye-catching wine bottle designs that appeal to a broader consumer base.
3. Marketing and Advertising - Disruptive innovation opportunity: Implement creative marketing campaigns and messaging that challenge the traditional perceptions and stereotypes associated with wine drinking.
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