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Accelerated Nostalgia

Brands re-release and remix iconic products to commemorate milestones

Implications - In order to commemorate the passing of time, many brands have begun re-releasing and remixing "throwback" products from years past. These products not only capitalize and accelerate a consumer tendency towards nostalgia, but their status as a limited-edition, or updated item also taps into a widespread consumer fear of missing out.
Workshop Question - How can your brand leverage nostalgic inclinations in the marketing or framing of its products/services?
Trend Themes
1. Retro Re-release - Brands are recreating and remixing throwback products from years past for a sense of nostalgia and fear of missing out.
2. Throwback Menus - Businesses are creating vintage menus and drinks to commemorate important anniversaries.
3. Infographic Heritage - Brands are developing infographics as a way of sharing their extensive history and changes for a transparent, visual element.
Industry Implications
1. Fast Food - Fast food chains are creating all-day breakfast menus and new multi-brand hybrid propositions.
2. Fashion - Fashion brands are bringing back iconic products, such as retro-inspired playing cards and reintroduced retro sneakers.
3. Food and Dining - Restaurants are creating celebratory throwback menus to honor important anniversaries and events.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
231,051 Total Clicks
Date Range:
Aug 15 — Oct 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Reintroduced Retro Sneakers
Reintroduced Retro Sneakers
The 'Nike Zoom Flight 95' Will Be Rereleased for Its 20th Anniversary
Nike will bring Christmas cheer to sneakerheads with the re-release of the Nike Zoom Flight 95, just in time for the holidays. As of late, the brand has opened its large vault and have generously re-... MORE
Nostalgic Hunter Boots
Nostalgic Hunter Boots
Red Wing's '2015 Huntsman' Boot Celebrates 110 Years with a Throwback Style
Red Wing’s 2015 Huntsman boot is a new take on an old classic. Despite rarely straying away from familiar silhouettes, Red Wing’s boot repertoire has vastly increased over its 110 year... MORE
Celebratory Throwback Menus
Celebratory Throwback Menus
The Melting Pot Created an Exclusive Menu for Its 40th Anniversary
The award-winning fondue franchise titled ‘The Melting Pot’ launched its limited-edition ruby menu to honor its 40th anniversary. The commemorative milestone menu will feature a variety... MORE
Historical Eatery Charts
Historical Eatery Charts
This Infographic Shows the Long History of McDonald's Brand Legacy
The McDonald’s brand is one of the most recognizable fast food chains around the world giving it a longstanding history undergoing a diverse amount of marketing, menu and business changes. To... MORE
All-Day Breakfast Menus
All-Day Breakfast Menus
McDonald's Now Serves All Day Breakfast to Eager Diners
It use to be that if you missed the 10:30 am cut off at Mcdonald’s you were no longer eligible to order off of the breakfast menu. This is no longer the case as stating this October, consumers... MORE
Retro-Inspired Playing Cards
Retro-Inspired Playing Cards
These Throwback Cards Let You Play Microsoft's Solitaire in Real Life
Bring back the ultimate nostalgia of a pre-social media world with these retro-inspired playing cards. Its hard for younger people to imagine that the world didn’t always have Internet and... MORE
Multi-Brand Burger Proposals
Multi-Brand Burger Proposals
This McWhopper Burger Invitation Honors International Peace Day
The dream of the McWhopper burger was sadly short-lived. Burger King’s revolutionary proposal to create a hybrid burger with long-time rival McDonald’s was rapidly rejected by the Golden... MORE

Related Examples

Happy Meal Book Giveaways
Happy Meal Book Giveaways
McDonald's Locations in the UK are Giving Away Roald Dahl Books
Fast-Food Reservation Platforms
Fast-Food Reservation Platforms
Mcdonald's Locations in Sweden are Testing Online Reservations
Organic Fast Food Burgers
Organic Fast Food Burgers
This Antibiotic-Free Burger is Made from All-Natural Beef
Employee Perk Charts
Employee Perk Charts
This Infographic is an Employee Benefit Chart Featuring Iconic Companies
play_circle_filledPeaceful Anti-Hunger Ads
Peaceful Anti-Hunger Ads
McDonald's Uses Peace Day to Send an Anti-Hunger Message
Brand Unity Burgers
Brand Unity Burgers
Burger King Enlisted the Help of Other Restaurants for a Peace Day Burger
Speedy Coffee Apps
Speedy Coffee Apps
The Starbucks Mobile App Lets Users Skip the Line for Their Customized Drink
play_circle_filledMysterious Drive-Thru Stunts
Mysterious Drive-Thru Stunts
Mcdonald's 'Good Times' Campaign Films Unknowing Restaurant Visitors
Digestive Burger Infographics
Digestive Burger Infographics
This Chart Explains What Happens to the Body After Eating a Big Mac
Fleece Winter Boots
Fleece Winter Boots
These Women's Fleece Boots are Made from Nike's 'Tech Fleece' Material
Soda-Inspired Sneakers
Soda-Inspired Sneakers
This Edition of the Nike Zoom Soldier 9 Takes Its Colors from Sprite
play_circle_filledHybrid Burger Collaborations
Hybrid Burger Collaborations
The 'McWhopper' Offers a Truce Between McDonald’s & Burger King
Sneaker Trading Cards
Sneaker Trading Cards
'Air Max 95' Trading Cards are Sold in Vending Machines
play_circle_filledCarbon Fiber Playing Cards
Carbon Fiber Playing Cards
These Kevlar Playing Cards Resist Rips and Tears
Nostalgic Online Greeting Cards
Nostalgic Online Greeting Cards
Paperless Post is Bringing Alexander Girard to Today's Era
Chromatic Playing Cards
Chromatic Playing Cards
Fredericks & Mae' Artistic Card Deck by is Inspired by the Color Spectrum
All-Natural Pumpkin Lattes
All-Natural Pumpkin Lattes
Starbucks' Real Pumpkin Spice Beverage Includes Authentic Ingredients
Deceptive Take-Out Cakes
Deceptive Take-Out Cakes
Jayne McCool's Fast Food Cakes Resemble Takeaway Meals From Brands
Ultra-Spicy Chicken Fries
Ultra-Spicy Chicken Fries
This Dish is Seasoned with a Peppery Mix of Cayenne and Black Pepper
Dreamy Neon Sneakers
Dreamy Neon Sneakers
The 'Dream' Nike Zoom Kobe Venomenon 5's are Made with Vibrant Colors
Couture Playing Cards
Couture Playing Cards
The Hermes Playing Cards Bring Luxury to an Age-Old Pastime
Custom Card-Trading Apps
Custom Card-Trading Apps
Collect and Trade Stylized Online Business Cards with 'Glitter'
Reality-Bending Playing Cards
Reality-Bending Playing Cards
This Unusual Deck of Cards is Specifically Designed to Confuse Users
Emoji-Themed Flashcards
Emoji-Themed Flashcards
These Domino's Flashcards are Intended to Increase Emoji Literacy
Hand-Printed Burger Branding
Hand-Printed Burger Branding
This New Burger King Packaging Will be Launched in Eateries Worldwide
Couples' Fondue Sets
Couples' Fondue Sets
The 'Fondue for Two' Set Creates a Snack Served by Candlelight
play_circle_filledInteracting Intelligently with Media
Interacting Intelligently with Media
Joanne Kwok's Media Speech on Media Consumption Effects
play_circle_filledColor Swatch Card Decks
Color Swatch Card Decks
'BreakThroughColor' Turns a Color Wheel into a Color Tool for Designers
Chromatic Samurai Burgers
Chromatic Samurai Burgers
Burger King Japan Introduces Colorful Red and Black Burgers
Miniaturized Fast Food Combos
Miniaturized Fast Food Combos
The New McDonalds Mini Meals May Replace the Supersize Option
Hybrid Cookie-Cake Milkshakes
Hybrid Cookie-Cake Milkshakes
Burger King Has Added a Red Velvet Oreo Milkshake to Its Menu
Cushioned Lightweight Runners
Cushioned Lightweight Runners
The Nike Air Zoom Vomero 10 Provides Speed and Comfort in Style
Fantastical Fast Food Ads
Fantastical Fast Food Ads
The McDonalds Delivery Campaign Focuses on What People Love
Chocolate Tea Melts
Chocolate Tea Melts
My Name is Yeh's White Chocolate Fondue Recipe Incorporates Matcha Green Tea
Ice Cream Fondue
Ice Cream Fondue
Ben & Jerry's Demonstrates How to Create a Sharable Dessert
DIY Hot Pot Parties
DIY Hot Pot Parties
This Asian Meal is a Fun and Healthy Alternative to Fondue Parties
Affordable Fast Food Menus
Affordable Fast Food Menus
McDonald's and Burger King Compete over Low-Priced Chicken Nuggets
Complementary Coffee Promotions
Complementary Coffee Promotions
Chick-Fil-A is Offering Its Customers Free Coffee This February
Sushi-Inspired Burger Rolls
Sushi-Inspired Burger Rolls
The Vulgar Chef Turned His McDonalds Big Mac Into Burger Sushi Rolls
Textured Pom Pom Booties
Textured Pom Pom Booties
These Wine Colored Ankle Boots by YES Are Chic and Weather-Appropriate
Slide-Friendly Tennis Shoes
Slide-Friendly Tennis Shoes
The Nike Zoom Cage 2 Makes Sliding Into Shots Easier
Fast Food-Featuring Artwork
Fast Food-Featuring Artwork
Rebecca Rütten's Modern Renaissance Paintings Incorporate Junk Food
Cross-Cultural Boots
Cross-Cultural Boots
The Stussy x Timberland Fall/Winter Boots Blend American and Swedish Elements
play_circle_filledGourmet Fast Food
Gourmet Fast Food
McDonalds Australia is Testing an Upscale Burger Customization Experience
Squid Ink Cheeseburgers
Squid Ink Cheeseburgers
This Black Burger from McDonalds Japan is to Celebrate Halloween
Feminine Training Footwear
Feminine Training Footwear
The Nike Zoom Fit Agility Provides Enhanced Cushioning & Responsiveness
Airbag-Studded Shoes
Airbag-Studded Shoes
The LeBron 12 is Designed For Maximum Explosiveness
Trail Running Shoes
Trail Running Shoes
The Nike Trail Running Collection is Designed for Cross-Country Runs
Uptempo Basketball Shoes
Uptempo Basketball Shoes
The Jordan CP3.VIII is Designed for Players Who Play Fast and Furious
play_circle_filledExplosive Liftoff Sneakers
Explosive Liftoff Sneakers
The Air Jordan XX9 Basketball Kicks Are Designed for Explosive Leaps
Single Dipping Dessert Sets
Single Dipping Dessert Sets
The Personal Fondue Mugs Let Chocolate Lovers Enjoy These Treats Alone
Urban Couture Blizzard Footwear
Urban Couture Blizzard Footwear
The Nike Dunk Hi Winter Boots Look Good Trudging Through Snow
Gourd-Encased Swiss Dishes
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Domestic Daddy's Roasted Pumpkin Fondue is Authentic
High-Fashion Luxury Rainwear
High-Fashion Luxury Rainwear
The SWIMS Armani 2012 Collaboration Galoshes Make a Splash
Testosterone-Themed Shoots
Testosterone-Themed Shoots
Korean Boy Band 2PM Look Manly in Cosmopolitan Magazine
Saucy Seductive Sweets
Saucy Seductive Sweets
Tara Cooks Whips Up a Fresh Apple Cake with Salted Caramel Fondue
Sneaker King Snow Shoes
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These Reebok Classics Cliffhanger Boots Keep You Fresh and Snow-Free
Preppy Oxford Boots
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Yuketen Beams Boots Brings a Fancy Hybrid Together
All Season Galoshes
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Lace Up Hunter Boots Are Footwear for Any Weather
Branded Fondue Sets
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Nutella Unveals Chocolate Fondue
Fundue Desktop USB Fondue Set
Fundue Desktop USB Fondue Set