Ben & Jerry's Food Waste Campaign Shares What You Don't Eat
Laura McQuarrie — July 23, 2014 — Lifestyle
References: miamiadschool & adeevee
'All You Can't Eat' is a food waste campaign that will let you eat all the ice cream you want, plus help out people in need of food at the same time. The project developed by the Miami Ad School is simple: when you're finished with a tub of Ben & Jerry's ice cream, you can fill it with whatever you didn't manage to clean off of your dinner plate.
To donate these buckets of food, New Yorkers would be able to make a drop at a NYC subway station entrance, so that the contents are properly refrigerated. After releasing a bucket, you'll get a tracking number to see where your donation has made a difference, plus a coupon so that you can eat even more Ben & Jerry's ice cream.
To donate these buckets of food, New Yorkers would be able to make a drop at a NYC subway station entrance, so that the contents are properly refrigerated. After releasing a bucket, you'll get a tracking number to see where your donation has made a difference, plus a coupon so that you can eat even more Ben & Jerry's ice cream.
Trend Themes
1. Food Waste Reduction - 'All You Can't Eat' campaign encourages consumers to donate leftover food, promoting the trend of reducing food waste.
2. Social Impact Campaigns - Generous food sharing campaigns like 'All You Can't Eat' demonstrate the trend of businesses using their platform to make a positive impact on society.
3. Transparent Donation Tracking - The inclusion of tracking numbers in the 'All You Can't Eat' campaign highlights the trend of providing transparency in donation efforts.
Industry Implications
1. Food and Beverage - The 'All You Can't Eat' campaign creates opportunities for food and beverage companies to develop similar initiatives that engage consumers and reduce waste.
2. Advertising and Marketing - Businesses in the advertising and marketing industry can capitalize on the trend of social impact campaigns by assisting brands in creating and promoting campaigns like 'All You Can't Eat'.
3. Logistics and Transportation - The implementation of drop-off stations at NYC subway entrances in the 'All You Can't Eat' campaign opens up opportunities for logistics and transportation companies to partner with organizations for efficient food donation processes.
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