Brands re-envision milestones as an opportunity to give back
Implications - Recognizing that consumers are growing increasingly experience-driven, many brands are using their own anniversaries and milestones as an opportunity to create a once-in-a-lifetime event for consumers. This approach celebrates the brand in a way that is genuinely interesting to the general population, placing the emphasis on giving consumers an experience-rich form of celebration.
Workshop Question - If you were to celebrate a milestone or anniversary for your brand, how would you share it with your customers?
Trend Themes
1. Consumer Experience-driven Celebrations - Consumers are seeking authentic experience-driven celebrations and brands are creating events that give back and create once-in-a-lifetime experiences.
2. Healthy Menu Upgrade - Brands are upgrading their menus and are committed to no artificial colors, flavors, preservatives or sweeteners, promoting health-conscious consumer preferences.
3. Throwback and Commemorative Menus - Brands are launching exclusive limited-time throwback menus to honor milestones and celebrate their success while satisfying consumer demand for delicious dishes and tasty drinks.
Industry Implications
1. Food and Beverages - The food and beverages industry can explore creative solutions to upgrade menus, create exclusive commemorative menus and provide experience-driven celebrations.
2. Marketing and Advertising - Marketing and advertising professionals can leverage brand milestones to craft authentic narratives that resonate with their target audience and launch creative campaigns that encourage engagement.
3. Customer Service - The customer service industry can use the celebration of brand milestones as a platform to offer special promotions and incrementally improve customer retention and satisfaction rates.
4 Featured, 35 Examples:
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Date Range:
Jul 14 — Oct 15
Trending:
Warm
Consumer Insight Topics:
