Food truck promotions take directions from social media users
Implications - Taking food truck-inspired brand activations one step further, several emerging campaigns have capitalized on the organic buzz generated online by allowing consumers to request a visit by posting on social media. Often serving up complimentary samplings of new products, such campaigns seek to cultivate profound connections with individual consumers by listening to the power of the crowd.
Workshop Question - What could you tweak about your product or service to communicate more personalization?
Trend Themes
1. Social Media-driven Activations - Brands are capitalizing on the organic buzz generated online by allowing consumers to request visits on social media.
2. On-demand Experiences - Launching on-demand experiences through Twitter, combining nostalgic ideas with modern-day capabilities.
3. Beacon Technology - Using beacon tech to give out samples and offer coupons for a more refined and structured mobile experience.
Industry Implications
1. Food and Beverage - Companies can offer on-demand truck services to help customers experience their product without physically visiting.
2. Mobile Technology - Incorporating beacon technology is the next step to offering a more structured experience for customers.
3. Social Media - Brands are capitalizing on the power of the crowd and allowing consumers to request visits from trucks on social media.
4 Featured, 33 Examples:
445,193 Total Clicks
Date Range:
Jun 15 — Mar 16
Trending:
Warm
Consumer Insight Topics:
