The Entertainer Whisky Packaging Induces Wonder and Visual Interest
Amelia Roblin — September 26, 2014 — Marketing
References: strangerandstranger & thedieline
The Entertainer Whisky packaging embodies a different image to what the consumer is accustomed to seeing for this sort of spirit. Brand identities for the distilled alcoholic drink are typically text-based and free of visual fuss; quite the opposite is offered in your eyes' experience of Stranger & Stranger's design.
The tall, transparent bottle is minimally embossed, and features a strikingly illustrated label most prominently. Pictured are thick theater curtains, a frame of classical columns, an antique portrait and colorful renderings of a blue cloudy sky, brilliant butterflies, the moon, a planet and some crystalline shapes. The accompanying box of the Selfridges & Co. limited edition item really showcases the drama of The Entertainer Whisky packaging strategy. It certainly serves to represent the "raucous, full-blown, extravaganza of a whisky."
The tall, transparent bottle is minimally embossed, and features a strikingly illustrated label most prominently. Pictured are thick theater curtains, a frame of classical columns, an antique portrait and colorful renderings of a blue cloudy sky, brilliant butterflies, the moon, a planet and some crystalline shapes. The accompanying box of the Selfridges & Co. limited edition item really showcases the drama of The Entertainer Whisky packaging strategy. It certainly serves to represent the "raucous, full-blown, extravaganza of a whisky."
Trend Themes
1. Creative Packaging - Exploring unconventional and visually stunning packaging designs can create a memorable brand identity and attract consumer attention.
2. Artistic Label Designs - Incorporating striking illustrations and unique visual elements on labels can differentiate a product and make it stand out on store shelves.
3. Narrative Branding - Using storytelling and immersive visuals in branding can create a sense of wonder and intrigue, engaging consumers on a deeper level.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can leverage creative packaging and artistic label designs to enhance brand appeal and captivate consumers.
2. Luxury Goods - Luxury brands can embrace narrative branding and innovative packaging to create a sense of exclusivity and allure for their products.
3. Retail and E-commerce - Retailers and e-commerce platforms can curate and showcase unique, visually captivating packaging designs to attract customers and create memorable unboxing experiences.
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