The traditional bar is transformed with alcohol-free cocktail menus
Trend- Businesses are transforming the traditional bar with entire cocktail menus that are free of alcohol, offering alternatives for those who don't drink, or those who are looking to try something new.
Insight - Millennials are shown to drink less than preceding generations, but they still expect that brands offer them opportunities to socialize with friends. Businesses that replicate experiences that are often found alongside alcohol--but without the actual alcohol--are appealing to younger demographics who choose to drink less, or not at all.
Insight - Millennials are shown to drink less than preceding generations, but they still expect that brands offer them opportunities to socialize with friends. Businesses that replicate experiences that are often found alongside alcohol--but without the actual alcohol--are appealing to younger demographics who choose to drink less, or not at all.
Workshop Question - How could your brand transform one of its more traditional offerings?
Trend Themes
1. Alcohol-free Bars - Businesses that replicate experiences that are often found alongside alcohol but without alcohol are appealing to younger demographics who choose to drink less, or not at all.
2. Non-alcoholic Pop-up Bars - Pop-up bars featuring non-alcoholic drinks are meeting the needs of both alcohol-free lifestyle followers and those looking to reduce alcohol intake.
3. Sophisticated Alcohol-free Drinks - Brands like Bar None are offering low-sugar, cocktail-inspired beverages that meet a demand for alcohol alternatives.
Industry Implications
1. Hospitality - The hospitality industry can offer alternative drinking experiences to patrons who prefer not to drink alcohol.
2. Food and Beverage - Non-alcoholic bars and drinks are shaking up the food and beverage industry by challenging traditional alcohol-centered experiences.
3. Retail - Sales of non-alcoholic spirits, juices, and sodas are increasing, providing retail opportunities to cater to the demand for alcohol-free options.
