Seedlip's 'N o l o' Cocktail Bar Serves No-Alcohol & Low-Alcohol Drinks
Laura McQuarrie — July 19, 2018 — Lifestyle
References: facebook & campaignlive
As a non-alcoholic spirits brand, Seedlip has put together many innovative products, menus and even a cocktail recipe book for those looking to limit or cut their alcohol consumption—in this same spirit, the brand is now also introducing 'N o l o' as "the world's first no & lo cocktail bar."
Over the course of two nights this summer, N o l o will be taking over the Dandelyan bar at the Mondrian Hotel, serving creative concoctions whipped up by teams from both Dandelyan and Seedlip.
As much as alcohol usually takes the center stage at the bar, the no- and low-ABV bar concept from Seedlip is simply set to get consumers focused on unique flavor experiences instead.
Over the course of two nights this summer, N o l o will be taking over the Dandelyan bar at the Mondrian Hotel, serving creative concoctions whipped up by teams from both Dandelyan and Seedlip.
As much as alcohol usually takes the center stage at the bar, the no- and low-ABV bar concept from Seedlip is simply set to get consumers focused on unique flavor experiences instead.
Trend Themes
1. No- and Low-abv Drinks - The rise of no- and low-alcohol content drinks is prompting the creation of bars like Seedlip's 'N o l o' that offer unique flavor experiences without the expected alcohol content.
2. Non-alcoholic Spirits - Brands like Seedlip are innovating in the non-alcoholic spirits space by offering a diverse range of products and cocktail recipes to cater to those looking to limit or cut their alcohol consumption completely.
3. Cocktail Bars with a Twist - Cocktail bars like 'N o l o' that offer no- and low-alcohol content options are shaking up the traditional bar experience and providing an opportunity for creative concoctions and unique flavor experiences.
Industry Implications
1. Hospitality - Bars and restaurants within the hospitality industry can offer no- and low-alcohol options to cater to the changing consumer preferences and capitalize on the growing trend for unique flavor experiences.
2. Beverage - The beverage industry can invest in the creation and production of non-alcoholic spirits and low-ABV drinks to meet the demand for healthier and more mindful drinking options.
3. Event Planning - Event planners can incorporate no- and low-alcohol content drinks and non-alcoholic spirits into their menus to accommodate for guests with different preferences, and to offer a unique experience for all attendees.
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